Announced details
Capsule toy market, character products and entertainment
51.2% use capsule toys at least once a month (based on an in-house survey of 772 women aged 15–39)
No specific impact on sales or profit has been disclosed. The company plans to make the capsule toy business a new pillar and accelerate growth.
The company does not address Contract Value / Offering price.
FY2025 Capsule Toy Market Trends Survey Results Report (Japan Capsule Toy Association, a general incorporated association), FuRyu’s “Girls Research Institute”
| Item | Details |
|---|---|
| Names of Products / Services Covered | Capsule toy products, Capsule-Toy Business, もちぴこ (Mochipico), ミルキーボア (Milky Boa), Noodle Stopper Figure |
| Launch date | December 2026 (scheduled launch) |
| Applicable area | Capsule toy market, character products and entertainment |
| Quantitative Effects | 51.2% use capsule toys at least once a month (based on an in-house survey of 772 women aged 15–39) |
| Impact on Business Performance | No specific impact on sales or profit has been disclosed. The company plans to make the capsule toy business a new pillar and accelerate growth. |
| Source | FY2025 Capsule Toy Market Trends Survey Results Report (Japan Capsule Toy Association, a general incorporated association), FuRyu’s “Girls Research Institute” |
Items this document does not state (12)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To achieve further growth and development for the company, create a new pillar for its “worldview business,” expand its business strengths into other areas, and expand and accelerate growth in businesses that express the appeal of its characters. FuRyu states that the capsule toy market offers significant synergies with its “worldview business” and is expected to continue expanding.