Rebuilding the Corporate Identity (CI) and Rebranding
First written in FY2022. 1 of 3 entries say "Achieved", first in FY2023. Latest entry: FY2024.
0 other companies' latest entry also says "Restated".
- FY2024RestatedAnnual report
「Based on its Basic Policy on CI and Branding, the company will promote internal and external adoption of its new company name, management philosophy and corporate logo, strengthen its company-wide branding strategy and realize design-driven management.」
Following completion of the company name change and the rebuilding of its corporate philosophy, the company stated its policy of continuing to promote adoption of the new name, philosophy and logo, strengthen its branding strategy and pursue design-driven management. - FY2023AchievedAnnual report
「The company rebuilt its corporate philosophy framework into the following hierarchy: Statement ("Connect. Create."), Mission (purpose), Belief (management philosophy) and Value (principles of conduct). On 1 October 2023, the company changed its name to KLASS Co., Ltd.」
The CI rebuilding plan was implemented through the development of a new corporate philosophy framework and the change of the company name to KLASS Co., Ltd. on 1 October 2023. - FY2022First statedAnnual report
「The three main themes are rebuilding the company's corporate identity (CI), in other words rebranding, expanding into the "2.4th industrial sector," and contributing to the SDGs through the company's businesses. During the fiscal year ending September 2023, the company will break these themes down and reflect them in initiatives for each business.」
The company identified rebuilding its CI and rebranding as major themes of its medium-term vision and outlined plans to incorporate them into initiatives for each business during the fiscal year ending September 2023.