Improving brand appeal and awareness through the corporate advertising campaign “Water, Dramatically.”
First written in FY2023-Q1. 4 of 7 entries say "Restated". Latest entry: FY2026.
The whole theme swung hardest in 2019: 1 of 12 companies on the "Worse" side.
12 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「In addition to exhibiting at domestic trade shows such as the “JAPAN DIY HOMECENTER SHOW 2025,” “HCJ2026 International Hotel・Restaurant Show” and “ARCHITECTURE + CONSTRUCTION MATERIALS 2026,” the Company also exhibited overseas at major trade shows including “Kitchen & Bath China 2025” and “Design Inspire,” working to improve brand awareness in Japan and overseas. As a new initiative launched last year, the Company also participated in “OSAKA FUORI SALONE,” proposing aesthetic experiences that enrich everyday life through architecture, interiors, art and craftsmanship.」
In addition to exhibiting at major trade shows in Japan and overseas, the Company established participation in OSAKA FUORI SALONE as a new brand touchpoint. - FY2025RestatedAnnual report
「The Company focused on improving brand awareness and value by enhancing domestic showrooms, including the showroom and shop “WAILEA Midosuji” (Chuo-ku, Osaka City), which opened in May 2023, as well as “WAILEA Omotesando” and “FLUSSO,” and by exhibiting at major trade shows such as the “JAPAN DIY HOMECENTER SHOW 2024,” “HCJ2025 International Hotel・Restaurant Show” and “ARCHITECTURE + CONSTRUCTION MATERIALS 2025.”」
The Company continues its initiatives to improve brand awareness and value through the enhancement of domestic showrooms and participation in major trade shows. - FY2024AdvancedAnnual report
「The Company focused on improving brand appeal and awareness by enhancing domestic showrooms, including the showroom and shop “WAILEA Midosuji” (Chuo-ku, Osaka City), which opened in May 2023, and exhibiting at major trade shows such as the “JAPAN DIY HOMECENTER SHOW 2023,” “HCJ2024 International Hotel・Restaurant Show” and “ARCHITECTURE + CONSTRUCTION MATERIALS 2024.”」
The Company put specific measures into practice to promote the brand and improve awareness by enhancing domestic showrooms, including WAILEA Midosuji, and exhibiting at major trade shows in 2023 and 2024. - FY2023RestatedAnnual report
「The Company also exhibited at major trade shows, including the “JAPAN DIY HOMECENTER SHOW 2022,” “HCJ2023 International Hotel・Restaurant Show” and “ARCHITECTURE + CONSTRUCTION MATERIALS 2023,” and from June rolled out its corporate advertising campaign, including television commercials, “Water, Dramatically,” focusing on improving brand appeal and awareness.」
The Company continues to promote the brand and improve awareness through participation in major trade shows and the corporate advertising campaign, “Water, Dramatically.” - FY2023-Q3RestatedAnnual report
「From June, the Company rolled out its corporate advertising campaign, including television commercials, “Water, Dramatically,” and focused on improving brand appeal and awareness.」
The Company continues its corporate advertising campaign, “Water, Dramatically,” launched in June 2022, and its focus on improving brand appeal and awareness. A temporary increase in advertising expenses is also cited as a factor contributing to lower profit. - FY2023-Q2RestatedAnnual report
「From June, the Company rolled out its corporate advertising campaign, including television commercials, “Water, Dramatically,” and focused on improving brand appeal and awareness.」
The Company continues its corporate advertising campaign, “Water, Dramatically,” launched in June 2022, and its focus on improving brand appeal and awareness. - FY2023-Q1First statedAnnual report
「From June, the Company rolled out its corporate advertising campaign, including television commercials, “Water, Dramatically,” and focused on improving brand appeal and awareness.」
The Company describes for the first time measures launched in June 2022 to improve brand appeal and awareness through the corporate advertising campaign, including television commercials, “Water, Dramatically.”