Hope (6195) · InitiativeDropped
Building a Customer Database and Strengthening the Revenue Base through CRM
First written in FY2016. 1 of 2 entries say "Dropped", first in FY2017. Latest entry: FY2017.
2entries
2years
0from disclosures
How it moved
Same theme, other companies
Strengthening Customer Relationships through CRM and Customer Data UtilizationA theme 31 companies write about · 0 as a headwind · 31 as a tailwind
The whole theme swung hardest in 2017: 2 of 10 companies on the "Worse" side.
1 other company's latest entry also says "Dropped".
Ridges = years it wrote progress, valleys = years it wrote worse. Most hopeful companies at the back. Drag to turn, scroll to zoom, right-drag to pan. On a phone, two fingers turn and pinch to zoom; one finger scrolls the page.
Showing 14 of the 31 companies compared. The sentences above are computed from all 31.Full recordFilings, disclosures and news, newest first
- FY2017DroppedAnnual report
「In addition to advancing IT initiatives, including expanding our internal IT infrastructure and improving existing systems, we will focus on improving sales productivity and profitability by strengthening marketing.」
Customer database development and CRM expansion, which had previously been explicitly stated, are not identified as management issues or strategies in this filing and have been replaced by references to internal IT infrastructure, existing systems and stronger marketing. - FY2016First statedAnnual report
「We will strengthen our earnings base by developing databases of target areas, target customer segments and needs for each company, and expanding CRM (Note) to identify customer needs and improve repeat rates.」
Based on its specialised focus on local governments, the company is using customer attribute and needs databases and expanded CRM as its means of execution.