Diversification of Municipal Advertising Media and the Development of an IT Marketplace
First written in FY2016. 1 of 3 entries say "Advanced", first in FY2017. Latest entry: FY2018.
No other company in this theme has enough history to compare yet.
- FY2018WorsenedAnnual report
「Because the service using the above assets, the local-government advertising marketplace LAMP, was no longer expected to generate the earnings initially projected, the carrying amount of the assets was reduced to their recoverable amount, and the reduction was recorded as an impairment loss under extraordinary losses.」
As LAMP was no longer expected to generate its initially projected earnings, an impairment loss of ¥7.362 million was recorded on the software. Although the marketplace concept continues to be described, deterioration in profitability has now appeared in the results. - FY2017AdvancedAnnual report
「Launch of LAMP, a marketplace service specialising in local-government and area-specific advertising」
LAMP, a marketplace specialising in local-government and area-specific advertising, was launched, bringing the marketplace concept into operation as a service. - FY2016First statedAnnual report
「In addition to increasing the number of local governments with which we do business and expanding the types of media handled, we have begun developing a service structure that uses IT to turn available space into advertising media immediately whenever there is demand, even if the space is small. This involves creating a marketplace for local-government media through IT development of a matching platform for local-government advertising. We aim to expand adoption of the advertising business by smaller local governments through improved profitability.」
A strategy to increase the number of local governments served and the types of media handled, and to expand adoption by smaller local governments through a matching platform and marketplace.