Expansion of the Internet Advertising and E-Commerce Markets
First written in FY2017. 8 of 9 entries say "Advanced", first in FY2018. Latest entry: FY2025.
2 other companies' latest entry also says "Advanced".
- FY2025AdvancedAnnual report
「Japan’s internet advertising market expanded from ¥774.7 billion (2010) to ¥3.6517 trillion (2024). Japan’s general consumer e-commerce market expanded from ¥7.788 trillion (2010) to ¥26.1225 trillion (2024). Japan’s e-commerce penetration rate was 9.78% (2024), and we believe there is substantial room for further growth.」
The market-size data and e-commerce penetration rate for the internet advertising and e-commerce markets have been updated from 2023 to 2024. - FY2024AdvancedAnnual report
「Japan’s internet advertising market expanded from ¥774.7 billion (2010) to ¥3.33 trillion (2023). Japan’s general consumer e-commerce market expanded from ¥7.788 trillion (2010) to ¥24.8435 trillion (2023). Japan’s e-commerce penetration rate was 9.38% (2023), and we believe there is substantial room for further growth.」
The market-size data for the internet advertising and e-commerce markets and the e-commerce penetration rate of 9.38% have been updated through 2023. - FY2023AdvancedAnnual report
「Japan’s internet advertising market expanded from ¥774.7 billion (2010) to ¥3.0912 trillion (2022). Japan’s general consumer e-commerce market expanded from ¥7.788 trillion (2010) to ¥22.7449 trillion (2022). Japan’s e-commerce penetration rate was 9.13% (2022), and we believe there is substantial room for further growth.」
The market-size data for the internet advertising and e-commerce markets has been updated from 2021 to 2022, and an e-commerce penetration rate of 9.13% has been stated. - FY2022AdvancedAnnual report
「Japan’s internet advertising market expanded from ¥774.7 billion (2010) to ¥2.7052 trillion (2021). Japan’s general consumer e-commerce market expanded from ¥7.788 trillion (2010) to ¥20.695 trillion (2021). Japan’s e-commerce penetration rate was 8.78%, and we believe there is substantial room for further growth.」
The market-size data for the internet advertising and e-commerce markets and the e-commerce penetration rate of 8.78% have been updated through 2021. - FY2021AdvancedAnnual report
「Japan’s internet advertising market expanded from ¥774.7 billion (2010) to ¥2.229 trillion (2020). Japan’s general consumer e-commerce market expanded from ¥7.788 trillion (2010) to ¥19.2779 trillion (2020).」
The market-size data for the internet advertising and e-commerce markets has been updated through 2020. - FY2020AdvancedAnnual report
「Japan’s internet advertising market expanded from ¥774.7 billion (2010) to ¥2.1048 trillion (2019). Japan’s general consumer e-commerce market expanded from ¥7.788 trillion (2010) to ¥19.3609 trillion (2019).」
The market-size data for the internet advertising and e-commerce markets has been updated through 2019. - FY2019AdvancedAnnual report
「Japan’s internet advertising market expanded from ¥774.7 billion (2010) to ¥1.7589 trillion (2018). Japan’s general consumer e-commerce market expanded from ¥7.788 trillion (2010) to ¥18 trillion (2018).」
The market-size data for the internet advertising and e-commerce markets has been updated through 2018. - FY2018AdvancedAnnual report
「Japan’s internet advertising market expanded from ¥774.7 billion (2010) to ¥1.5094 trillion (2017). Japan’s general consumer e-commerce market expanded from ¥7.788 trillion (2010) to ¥16.5 trillion (2017).」
The market data for the internet advertising and e-commerce markets has been updated to reflect expansion through 2017. - FY2017First statedAnnual report
「Japan’s internet advertising market expanded from ¥774.7 billion (2010) to ¥1.31 trillion (2016). Japan’s general consumer e-commerce market expanded from ¥7.788 trillion (2010) to ¥15.1358 trillion (2016).」
The expansion of the internet advertising and e-commerce markets is cited as market data demonstrating the growth environment for the IT and web industries.