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Atrae (6194) · RiskRestated

Advertising Effectiveness Falling Short

First written in FY2017. 12 of 13 entries say "Restated". Latest entry: FY2023-Q2.

13entries
7years
0from disclosures
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How it moved
ProgressHeldSoftenedWorseRestatedFY2017 – FY2023-Q22017: 12018: 320182019: 320192020: 220202021: 120212022: 120222023: 22023
Same theme, other companies
Uncertainty in the efficiency of user acquisition through advertisingA theme 61 companies write about · 62 as a headwind · 0 as a tailwind

The whole theme swung hardest in 2018: 5 of 18 companies on the "Worse" side.

27 other companies' latest entry also says "Restated".

Ridges = years it wrote progress, valleys = years it wrote worse. Most hopeful companies at the back. Drag to turn, scroll to zoom, right-drag to pan. On a phone, two fingers turn and pinch to zoom; one finger scrolls the page.
Showing 14 of the 61 companies compared. The sentences above are computed from all 61.
Full recordFilings, disclosures and news, newest first
  1. FY2023-Q2RestatedAnnual report

    「During the six-month period ended in the second quarter, there was no new business risk or material change in the business risks described in the annual securities report for the previous consolidated fiscal year.」

    It states that there have been no material changes to the previously disclosed risks, including advertising effectiveness below target.
  2. FY2023-Q1RestatedAnnual report

    「During the three months ended 31 May 2024, there were no new business or other risks, nor any material changes to the business and other risks described in the annual securities report for the previous consolidated fiscal year.」

    It states that there have been no material changes to the previously disclosed risks, including advertising effectiveness below target.
  3. FY2022-Q3RestatedAnnual report

    「During the nine-month period ended in the third quarter, there was no new business risk or material change in the business risks described in the annual securities report for the previous consolidated fiscal year.」

    It states that there have been no material changes to the previously disclosed risks, including advertising effectiveness below target.
  4. FY2021RestatedAnnual report

    「However, because it is difficult to predict the effectiveness of advertising accurately, if the Company is unable to acquire the employers and job seekers it targets, this may affect the operating results and financial position of the Group.」

    It continues to disclose the difficulty of predicting advertising effectiveness and the risk of being unable to acquire the targeted employers and job seekers.
  5. FY2020-Q2RestatedAnnual report

    「During the cumulative second-quarter period, there were no new business risks and no material changes in the business risks described in the annual securities report for the preceding fiscal year.」

    It states that there have been no material changes to the previously disclosed risks, including advertising effectiveness below target.
  6. FY2020-Q1RestatedAnnual report

    「During the six months ended [current first quarter], there was no emergence of new business or other risks, nor any material change in the business or other risks described in the annual securities report for the previous fiscal year.」

    It states that there have been no material changes to the previously disclosed risks, including advertising effectiveness below target.
  7. FY2019-Q3RestatedAnnual report

    「During the cumulative third-quarter period, there were no new business risks and no material changes in the business risks described in the annual securities report for the preceding fiscal year.」

    It states that there have been no material changes to the previously disclosed risks, including advertising effectiveness below target.
  8. FY2019-Q2RestatedAnnual report

    「During the cumulative second-quarter period, there were no new business risks and no material changes in the business risks described in the annual securities report for the preceding fiscal year.」

    It states that there have been no material changes to the previously disclosed risks, including advertising effectiveness below target.
  9. FY2019-Q1RestatedAnnual report

    「During the six months ended [current first quarter], there was no emergence of new business or other risks, nor any material change in the business or other risks described in the annual securities report for the previous fiscal year.」

    It states that there have been no material changes to the previously disclosed risks, including advertising effectiveness below target.
  10. FY2018RestatedAnnual report

    「However, because it is difficult to predict the effectiveness of advertising accurately, if the Company is unable to acquire the employers and job seekers it targets, this may affect its operating results and financial position.」

    It continues to disclose the risk that advertising effectiveness may fall short of expectations, preventing the acquisition of employers and job seekers.
  11. FY2018-Q3RestatedAnnual report

    「During the cumulative third-quarter period, there were no new business risks and no material changes in the business risks described in the annual securities report for the preceding fiscal year.」

    It states that there have been no material changes to the previously disclosed risks, including advertising effectiveness below target.
  12. FY2018-Q2RestatedAnnual report

    「During the cumulative second-quarter period, there were no new business risks and no material changes in the business risks described in the annual securities report for the preceding fiscal year.」

    It states that there have been no material changes to the previously disclosed risks, including advertising effectiveness below target.
  13. FY2017First statedAnnual report

    「However, because it is difficult to predict the effectiveness of advertising accurately, if the Company is unable to acquire the employers and job seekers it targets, this may affect its operating results and financial position.」

    It discloses the risk that advertising effectiveness may fall short of expectations, while ongoing advertising and promotional activities are needed to acquire employers and job seekers.
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Advertising Effectiveness Falling Short | Atrae,Inc. (6194) | Komori