Announced details
Travel, fashion, lifestyle, hotel information and travel bookings
A total of 150 staff members nationwide, including popular staff members with more than 300,000 social media followers, are scheduled to participate and have participated.
AirTrip Corp. and アンドエスティ will collaborate to jointly build a content-driven customer referral model. Capital and personnel relationships: Not disclosed.
Head office: Shibuya Hikarie 19F, 2-21-1 Shibuya, Shibuya-ku, Tokyo. Representative Director, President and CEO: Sakurai Yuya (櫻井 裕也). The company operates mall and media businesses and B2B businesses, including the Play fashion! platform "and ST."
Approximately 1,500 stores nationwide and more than 4,600 staff members (and ST)
The impact on the group’s results for the current fiscal year is expected to be immaterial. Any necessary changes will be disclosed in a timely manner.
The company does not address Contract Value / Offering price.
| Item | Details |
|---|---|
| Names of Products / Services Covered | and ST Travel powered by AirTrip, Comprehensive travel platform “エアトリ”, Online store "and ST (アンドエスティ)" |
| Counterparty | 株式会社アンドエスティ |
| Counterparty overview | Head office: Shibuya Hikarie 19F, 2-21-1 Shibuya, Shibuya-ku, Tokyo. Representative Director, President and CEO: Sakurai Yuya (櫻井 裕也). The company operates mall and media businesses and B2B businesses, including the Play fashion! platform "and ST." |
| Relationship with the Company | AirTrip Corp. and アンドエスティ will collaborate to jointly build a content-driven customer referral model. Capital and personnel relationships: Not disclosed. |
| Launch date | Launch commenced on 19 August 2026 (actual) |
| Applicable area | Travel, fashion, lifestyle, hotel information and travel bookings |
| Location scale | Approximately 1,500 stores nationwide and more than 4,600 staff members (and ST) |
| Usage history | A total of 150 staff members nationwide, including popular staff members with more than 300,000 social media followers, are scheduled to participate and have participated. |
| Impact on Business Performance | The impact on the group’s results for the current fiscal year is expected to be immaterial. Any necessary changes will be disclosed in a timely manner. |
Items this document does not state (9)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.As part of its retailtainment strategy to evolve its online store into a "playground" that people will want to visit, アンドエスティ will provide travel content, while AirTrip Corp. will identify new travel demand through collaboration in the fashion and lifestyle sectors.