Worth reading
67In focus
0–100. This measures how worthwhile something is to read, not how good or bad the company is.Direction
Improvement
Direction inferred from the company’s description.Scale
134.5
Operating profit year-on-year (%)Wording
Conditional
How definitive the wording is.Contents of this document
Earnings presentationFiscal year ending March 2026, full year10 items taken from the company’s own explanation
Financial Results Figures (The key points of this material are explained below)
Net Sales¥12,348 million+6.0%
Operating profit¥561 million+134.5%
Ordinary income¥540 million+227.2%
Net income¥434 million+49.0%
Results for the three months of the current quarterQuarterly consolidated operating income was ¥90 million in Q1, ¥70 million in Q2, ¥111 million in Q3 and ¥288 million in Q4 of the fiscal year ended March 2026.
Full-year earnings forecast
Fiscal year ending March 2027
Net Sales
¥13,500 million
Operating profit
¥700 million
Ordinary income
¥650 million
Profit attributable to owners of the parent
¥500 million
Progress against full-year forecast 通期の予想に対して、いまどこまで進んだかの割合です。
Comparison with forecast for the fiscal year ended March 2026
Net Sales101.2%
Operating profit102.0%
Ordinary income104.0%
Profit attributable to owners of the parent101.1%
What the company explained in this material
Self-assessment against the planThe company's self-assessment against its own plan.
Achieved higher revenue and growth in profit at every stage, exceeding the upwardly revised full-year forecastBreakdown of Factors Affecting the ChangeReasons cited by the Company for the change in the figures.
Consolidated revenue
Ad technology revenue growth, excluding the impact of large spot projects1,447
Marketing solutions revenue decline-281
Digital solutions revenue growth128
Revenue decline due to excluding ルビー・グループ from the consolidated results-436
Impact of temporarily large spot projects-121
Other-28
Consolidated operating profit
Ad technology profit growth, excluding the impact of large spot projects308
Marketing solutions profit growth27
Digital solutions profit growth33
Impact of excluding ルビー・グループ from the consolidated results102
Impact of temporarily large spot projects-107
Other-38
New initiatives
- From the fiscal year ending March 2027, services will be redefined around two pillars: the Ad Platform and Digital Marketing Support.
- Establishment of the SMN AI Promotion Committee and promotion of company-wide AI adoption
- Policy to automate advertising operations, analysis and recommendations using AI agents
- Launch of SENZAI, a communications strategy support service using proprietary AI developed by the Sony Group
- Advertising delivery and effectiveness measurement using newspaper and television exposure data through a capital and business alliance with YOMIURI X-SOLUTIONS
- Consideration of new business creation, M&A, and business and capital alliances
Key KPIsA metric the company considers important as a management benchmark.
- Number of marketing solution partnership projects in the DSP domain18 Year-on-year %Year on year against the same period last year+18.0%
- Number of brand advertising projects23 Year-on-year %Year on year against the same period last year+23.0%
- Number of direct sales projects31 Year-on-year %Year on year against the same period last year+31.0%
- Revenue from digital house agencies29 Year-on-year %Year on year against the same period last year+29.0%
- Number of contracts acquired through NURO Hikari support initiatives128 Year-on-year level %Year on year against the same period last year+28.0%
Segment results
Ad Technology
Net Sales
¥11,093 million
Year on year against the same period last year+13.5%
Marketing Solutions
Net Sales
¥211 million
Year on year against the same period last year-57.0%
Digital Solutions
Net Sales
¥928 million
Year on year against the same period last year-27.9%
Medium-term management plan targets
Target fiscal yearFiscal year ending March 2029, the final year of the medium-term management plan, and fiscal year ending March 2031
Fiscal year ending March 2029
Net Sales¥16 billion
Operating profit¥1.2bn
ROE15%
Fiscal year ending March 2031
Net Sales¥20 billion
Comparison with actual resultsFor the fiscal year ended March 2026, revenue was ¥12.3 billion, operating income was ¥550 million and ROE was 10%.
Financial targets
ROE
Actual results for the fiscal year ending March 202610.4%
Medium-term targetAt least 15.0% for the fiscal year ending March 2029
Equity ratio67.3% for the fiscal year ended March 2026
Number of employees
The technical and development workforce included 24 employees with doctoral degrees as of 31 March 2026. Other employee figures and hiring plans were not disclosed.Payout ratio
Targeting 20%–30%Acquisition of treasury shares
The company will consider flexible share repurchases based on market conditions and its capital position. The repurchase limit, number of shares and period were not disclosed.| Item | Details |
|---|---|
| Document type | Earnings presentation |
| Fiscal Period Covered | Fiscal year ending March 2026, full year |
| Net Sales | ¥12,348 million (YoY +6.0%) |
| Operating profit | ¥561 million (YoY +134.5%) |
| Ordinary income | ¥540 million (YoY +227.2%) |
| Net income | ¥434 million (YoY +49.0%) |
| Results for the three months of the current quarter | Quarterly consolidated operating income was ¥90 million in Q1, ¥70 million in Q2, ¥111 million in Q3 and ¥288 million in Q4 of the fiscal year ended March 2026. |
| Full-year earnings forecast | Fiscal year ending March 2027 Net Sales ¥13,500 million / Operating profit ¥700 million / Ordinary income ¥650 million / Profit attributable to owners of the parent ¥500 million |
| Progress against full-year forecast | Comparison with forecast for the fiscal year ended March 2026 Net Sales 101.2% / Operating profit 102.0% / Ordinary income 104.0% / Profit attributable to owners of the parent 101.1% |
| Self-assessment against the plan | Achieved higher revenue and growth in profit at every stage, exceeding the upwardly revised full-year forecast |
| Segment results | Ad Technology Net Sales ¥11,093 million / yoy_pct 13.5 / Marketing Solutions Net Sales ¥211 million / yoy_pct -57 / Digital Solutions Net Sales ¥928 million / yoy_pct -27.9 |
| Breakdown of Factors Affecting the Change | Consolidated revenue Ad technology revenue growth, excluding the impact of large spot projects 1,447 / Marketing solutions revenue decline -281 / Digital solutions revenue growth 128 / Revenue decline due to excluding ルビー・グループ from the consolidated results -436 / Impact of temporarily large spot projects -121 / Other -28 / Consolidated operating profit Ad technology profit growth, excluding the impact of large spot projects 308 / Marketing solutions profit growth 27 / Digital solutions profit growth 33 / Impact of excluding ルビー・グループ from the consolidated results 102 / Impact of temporarily large spot projects -107 / Other -38 |
| Key KPIs | Indicator name Number of marketing solution partnership projects in the DSP domain / Value 18 Year-on-year (%) / Year on year against the same period last year 18 Year-on-year (%), Indicator name Number of brand advertising projects / Value 23 Year-on-year (%) / Year on year against the same period last year 23 Year-on-year (%), Indicator name Number of direct sales projects / Value 31 Year-on-year (%) / Year on year against the same period last year 31 Year-on-year (%), Indicator name Revenue from digital house agencies / Value 29 Year-on-year (%) / Year on year against the same period last year 29 Year-on-year (%), Indicator name Number of contracts acquired through NURO Hikari support initiatives / Value 128 Year-on-year level (%) / Year on year against the same period last year 28 Year-on-year level (%) |
| Number of employees | The technical and development workforce included 24 employees with doctoral degrees as of 31 March 2026. Other employee figures and hiring plans were not disclosed. |
| Medium-term management plan targets | Target fiscal year Fiscal year ending March 2029, the final year of the medium-term management plan, and fiscal year ending March 2031 / Fiscal year ending March 2029 Net Sales ¥16 billion / Operating profit ¥1.2bn / ROE 15% / Fiscal year ending March 2031 Net Sales ¥20 billion / Comparison with actual results For the fiscal year ended March 2026, revenue was ¥12.3 billion, operating income was ¥550 million and ROE was 10%. |
| Financial targets | ROE Actual results for the fiscal year ending March 2026 10.4% / Medium-term target At least 15.0% for the fiscal year ending March 2029 / Equity ratio 67.3% for the fiscal year ended March 2026 |
| Payout ratio | Targeting 20%–30% |
| Acquisition of treasury shares | The company will consider flexible share repurchases based on market conditions and its capital position. The repurchase limit, number of shares and period were not disclosed. |
| New initiatives | From the fiscal year ending March 2027, services will be redefined around two pillars: the Ad Platform and Digital Marketing Support., Establishment of the SMN AI Promotion Committee and promotion of company-wide AI adoption, Policy to automate advertising operations, analysis and recommendations using AI agents, Launch of SENZAI, a communications strategy support service using proprietary AI developed by the Sony Group, Advertising delivery and effectiveness measurement using newspaper and television exposure data through a capital and business alliance with YOMIURI X-SOLUTIONS, Consideration of new business creation, M&A, and business and capital alliances |
Items this document does not state (12)
Gross Profit MarginOperating profit marginSelling, general and administrative expensesUnit price and quantity metricsNumber of stores and locationsAssumptions Underlying the Business OutlookRisk amount incorporated into the outlookAnnual DividendCapital expendituresOrders received and order backlogMarket Size / ShareKey points of the Q&A
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.In the core ad technology business, key KPIs including direct sales, brand advertising and marketing solution partnership projects grew. Support for digital house agencies transitioning to in-house operations also expanded. The exclusion of ルビー・グループ from the consolidated results and the loss of temporarily large spot projects reduced revenue, but the recovery in existing businesses more than offset these factors.
How to read this page
This is not the documentKomori reads the disclosure the company filed and writes this summary. Figures are as stated by the company and are not audited.
Weight is not a verdictIt measures how much this changes what the company had already told the market. It is not a view on the shares.
Corrections happenIf the company reissues this disclosure, the page is rebuilt from the corrected version and the revision number moves up.