Higher Advertising Unit Costs
First written in FY2016. 5 of 6 entries say "Restated". Latest entry: FY2021.
4 other companies' latest entry also says "Restated".
- FY2021RestatedAnnual report
「In the group's business, advertising and promotional activities are positioned as important sales promotion activities. Accordingly, if sufficient returns are not obtained on advertising and promotional expenditures, or if advertising placement costs in various media or other advertising-related expenses rise significantly due to future economic conditions or other factors, a decline in new customers or higher costs may affect the group's business and performance.」
The company continues to disclose the risks of a decline in new customers and higher costs due to insufficient advertising effectiveness and higher media unit costs. - FY2020RestatedAnnual report
「In the group's business, advertising and promotional activities are positioned as important sales promotion activities.」
The company continues to disclose its reliance on advertising and the possibility that insufficient advertising effectiveness or higher media unit costs may affect performance. - FY2019RestatedAnnual report
「Advertising and promotional activities play a major role in the member acquisition process. If unit costs for advertising placements in various media or other advertising-related expenses rise significantly due to future economic conditions or other factors, this may affect the performance of the group.」
The company continues to disclose its reliance on advertising and the possibility that rising media costs may affect performance. - FY2018RestatedAnnual report
「Advertising and promotional activities play a major role in the member acquisition process. If unit costs for advertising placements in various media or other advertising-related expenses rise significantly due to future economic conditions or other factors, this may affect the performance of the group.」
The company continues to disclose its reliance on advertising and the possibility that rising media costs may affect performance. - FY2017RestatedAnnual report
「Advertising and promotional activities play a major role in the member acquisition process. If unit costs for advertising placements in various media or other advertising-related expenses rise significantly due to future economic conditions or other factors, this may affect the performance of the group.」
The company continues to disclose its reliance on advertising and the possibility that rising media costs may affect performance. - FY2016First statedAnnual report
「If unit costs for advertising placements in various media or other advertising-related expenses rise significantly due to future economic conditions or other factors, this may affect the performance of the group.」
Against a backdrop of reliance on advertising to attract members, the company identifies rising media costs as a business performance risk.