Agreements reached under this partnership
Business alliance- 1
(1) Collection and integration of brand diagnostic data
- 2
(2) AI-powered brand analysis and scoring
- 3
(3) Ongoing monitoring of brand value using the “same criteria every year”
- 4
(4) Automation and enhancement of AI-powered brand diagnostic reports
- 5
(5) Support for implementing brand and marketing initiatives based on diagnostic results
These are items that the documents state the two companies will work on. The lines above and below represent arrangements between the two companies.
Although the impact of this matter on the Company’s consolidated results for the current fiscal year will be minimal, the Company believes that over the medium to long term it will lead to the expansion of new service areas in its AX business and the creation of revenue opportunities through collaboration with its IP & Commerce business.
| Item | Details |
|---|---|
| Name of alliance partner | 株式会社エススリーブランディング |
| Alliance partner's business activities | Brand strategy, branding, marketing support and related services |
| Alliance partner's location | Meguro-ku, Tokyo |
| Type of alliance | Business alliance |
| Details of the alliance | (1) Collection and integration of brand diagnostic data, (2) AI-powered brand analysis and scoring, (3) Ongoing monitoring of brand value using the “same criteria every year”, (4) Automation and enhancement of AI-powered brand diagnostic reports, (5) Support for implementing brand and marketing initiatives based on diagnostic results |
| Impact on Business Performance | Although the impact of this matter on the Company’s consolidated results for the current fiscal year will be minimal, the Company believes that over the medium to long term it will lead to the expansion of new service areas in its AX business and the creation of revenue opportunities through collaboration with its IP & Commerce business. |
Items this document does not state (17)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The collaboration combines S3 Branding’s expertise in brand strategy and brand diagnostics with AppBank’s technology and know-how in the AI and digital fields, providing end-to-end support ranging from more efficient and sophisticated brand diagnostics to ongoing measurement and analysis and specific improvement initiatives.