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Business alliance6177AppBank Inc.Information and Communications, Services and Others

Notice Regarding the Commencement of Collaboration with 株式会社KIRINZ on Regional Revitalization and Next-Generation PR and Influencer Matching

AppBank has launched a collaboration with KIRINZ to jointly hold contests to discover local influencers and introduce and engage influencers and livestreamers as corporate ambassadors for companies. The first joint contest and matching case are scheduled to be announced by year-end.

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Agreements reached under this partnership

Business alliance
6177AppBank Inc.
Alliance partnerKIRINZ Co., Ltd.
Details of the alliance
  1. 1

    The companies will jointly hold “Local Influencer Discovery Contests” focusing on specific regions or local governments.

  2. 2

    Grand Prix winners will be cast in programs planned by the Company in collaboration with local broadcasters nationwide and will appear as guests at local pop-up stores, collaboration events and other events.

  3. 3

    Using the Company’s extensive network of corporate clients, the Company will match leading influencers and livestreamers affiliated with or participating in KIRINZ with companies facing product PR or marketing challenges.

  4. 4

    KIRINZ will host an “Official Ambassador Selection Contest” for sponsoring companies on its platform, and the top livestreamer who wins the contest will be engaged as the company’s official ambassador.

  5. 5

    The companies will provide one-stop support, including appearances in corporate advertisements, participation in promotional events and the implementation of tie-up projects.

These are items that the documents state the two companies will work on. The lines above and below represent arrangements between the two companies.

About the partner
Business DescriptionPlanning and operation of online and offline contests; influencer marketing business
LocationMeguro-ku, Tokyo
Impact on Business Performance

The impact of this matter on the company's performance is minor.

Agreements reached under this partnership
ItemDetails
Name of alliance partnerKIRINZ Co., Ltd.
Alliance partner's business activitiesPlanning and operation of online and offline contests; influencer marketing business
Alliance partner's locationMeguro-ku, Tokyo
Type of allianceBusiness alliance
Details of the allianceThe companies will jointly hold “Local Influencer Discovery Contests” focusing on specific regions or local governments., Grand Prix winners will be cast in programs planned by the Company in collaboration with local broadcasters nationwide and will appear as guests at local pop-up stores, collaboration events and other events., Using the Company’s extensive network of corporate clients, the Company will match leading influencers and livestreamers affiliated with or participating in KIRINZ with companies facing product PR or marketing challenges., KIRINZ will host an “Official Ambassador Selection Contest” for sponsoring companies on its platform, and the top livestreamer who wins the contest will be engaged as the company’s official ambassador., The companies will provide one-stop support, including appearances in corporate advertisements, participation in promotional events and the implementation of tie-up projects.
Impact on Business PerformanceThe impact of this matter on the company's performance is minor.
Items this document does not state (17)
Alliance partner's capitalAlliance partner's net salesAlliance partner's operating incomeNumber of shares acquiredAcquisition priceShareholding ratioOverview of the joint ventureOwnership ratioDispatch of directors and officersContract PeriodNumerical targets under the allianceShareholding PolicyDate of board resolutionContract DateAlliance start dateShare Acquisition Date and Payment DateChange in major shareholders

These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.

The reasons the company gives

The company's own explanation, not something inferred from the numbers.

The collaboration combines AppBank’s network of corporate and local government contacts and its expertise in regional revitalization and media with KIRINZ’s expertise in discovering influencers and operating contests, in order to support promotional activities by companies and local governments and create new revenue opportunities for creators.

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Notice Regarding the Commencement of Collaboration with 株式会社KIRINZ on Regional Revitalization and Next-Generation PR and Influencer Matching | AppBank Inc. (6177) timely disclosure | Komori