Declining Customer Acquisition Efficiency Due to Search Algorithms and Smart-Device Environments
First written in FY2016. 10 of 13 entries say "Restated". Latest entry: FY2023.
Recruit Holdings moved to the "Worse" side of this theme in 2021.
0 other companies' latest entry also says "Reframed".
- FY2023ReframedAnnual report
「There is a possibility that we may have to pay fees to search engine operators to obtain search results that are more favorable to our group, and that expenses required to secure more points of contact with individual users and corporate clients, including television and online advertising expenses, may increase further in the future. In addition, increases in such advertising expenses may not effectively contribute to the expansion of our group’s businesses.」
The customer acquisition efficiency risk has been framed broadly as a risk associated with advertising and marketing activities, including search algorithms and the application environment, increases in search fees and television and online advertising expenses, and uncertainty regarding the effectiveness of such investments. - FY2021ReframedAnnual report
「There is a possibility that we may have to pay fees to search engine operators to obtain search results that are more favorable to our group, and that expenses required to secure more points of contact with individual users and corporate clients, including television and online advertising expenses, may increase further in the future.」
The customer acquisition efficiency risk has been recast as a broader risk associated with advertising and marketing activities, including increases in search fees and advertising expenses, rather than being limited to search algorithms. - FY2020-Q1RestatedAnnual report
「During the first quarter, there were no material changes in matters described in the quarterly report concerning the business and financial condition that could materially affect investors’ decisions, nor in the risks described under “Business and Other Risks” in the securities report for the previous fiscal year.」
We stated that there have been no material changes regarding the risk of declining customer acquisition efficiency due to search algorithms and the smart-device environment. - FY2019RestatedAnnual report
「The customer acquisition efficiency of our group’s services is significantly affected by search engine results and the use of applications on smart devices.」
We reiterated the risk of declining customer acquisition efficiency due to search algorithms, the smart-device environment, telecommunications carriers, and responses by competitors. - FY2019-Q3RestatedAnnual report
「During the nine months ended the third quarter, there were no material changes in matters described in the quarterly report concerning the business and financial condition that could materially affect investors’ decisions, nor in the risks described under “Business and Other Risks” in the securities report for the previous fiscal year.」
We stated that there have been no material changes regarding the risk of declining customer acquisition efficiency due to search algorithms and the smart-device environment. - FY2018-Q3RestatedAnnual report
「During the nine months ended the third quarter, there were no material changes in matters described in the quarterly report concerning the business and financial condition that could materially affect investors’ decisions, nor in the risks described under “Business and Other Risks” in the securities report for the previous fiscal year.」
We stated that there have been no material changes regarding the risk of declining customer acquisition efficiency due to search algorithms and the smart-device environment. - FY2018-Q2RestatedAnnual report
「During the six months ended the second quarter, there were no material changes in matters described in the quarterly report concerning the business and financial condition that could materially affect investors’ decisions, nor in the risks described under “Business and Other Risks” in the securities report for the previous fiscal year.」
We stated that there have been no material changes regarding the risk of declining customer acquisition efficiency due to search algorithms and the smart-device environment. - FY2018-Q1RestatedAnnual report
「During the first quarter of the current consolidated cumulative period, there were no occurrences of matters that could materially affect investors’ investment decisions among the matters relating to the business and financial position described in this quarterly report, nor were there any material changes to the “Business and Other Risks” described in the annual securities report for the previous fiscal year.」
We stated that there have been no material changes regarding the risk of declining customer acquisition efficiency due to search algorithms and the smart-device environment. - FY2017RestatedAnnual report
「The customer acquisition efficiency of our group’s services is significantly affected by search engine results and the use of applications on smart devices.」
We reiterated the risk of declining customer acquisition efficiency due to search algorithms, smart-device application specifications, and responses by competitors. - FY2017-Q3RestatedAnnual report
「Going forward, changes by search engine operators to search-related algorithms or responses by competitors may result in search results being displayed in ways that are unfavorable to our group.」
We reiterated the risk of declining customer acquisition efficiency due to search algorithms and responses by competitors. - FY2017-Q2RestatedAnnual report
「Going forward, changes by search engine operators to search-related algorithms or responses by competitors may result in search results being displayed in ways that are unfavorable to our group.」
We continued to describe the risk of declining customer acquisition efficiency due to search algorithms and the smart-device environment. - FY2017-Q1RestatedAnnual report
「During the first quarter of the current consolidated cumulative period, there were no occurrences of matters that could materially affect investors’ investment decisions among the matters relating to the business and financial position described in this quarterly report, nor were there any material changes to the “Business and Other Risks” described in the annual securities report for the previous fiscal year.」
We stated that there have been no material changes regarding the risk of declining customer acquisition efficiency due to search algorithms and the smart-device environment. - FY2016First statedAnnual report
「The customer acquisition efficiency of our group’s services is significantly affected by search engine results and the use of applications on smart devices.」
We also identified as risks higher customer acquisition costs resulting from search engine algorithms, selection by telecommunications carriers, application specifications, and responses by competitors.