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Other Disclosures6094FreakOut Holdings,inc.Information and Communications, Services and Others

フリークアウト・グループ launches HAWK, an AI agent for social media ad management, as a strategic core product for realizing “work that is truly human for people”

フリークアウト, a wholly owned subsidiary of 株式会社フリークアウト・ホールディングス, began full-scale provision of HAWK, a SaaS platform that uses AI to automate the process from social media advertising estimates through delivery, monitoring and reporting, on 5 June 2026. Before the full-scale launch, more than 500 campaigns had been conducted through in-house operations and with pilot customers.

Worth reading
69In focus
0–100. This measures how worthwhile something is to read, not how good or bad the company is.
Direction
Improvement
Direction inferred from the company’s description.
Scale
500
More than 500 campaigns conducted through in-house operations and with pilot customers before the full-scale launch
Wording
Definitive
How definitive the wording is.

Announced details

HAWK (social media advertising operations AI agent)
Applicable field (uses covered by this announcement)

Social media advertising on TikTok, Instagram and Facebook, digital marketing and advertising operations

Launch date5 June 2026 (actual launch date)
What the company reported numerically
Quantitative Effects

The company states that HAWK demonstrated high performance and dramatically improved operational efficiency across more than 500 campaigns conducted through in-house operations and with pilot customers before the full-scale launch.

Usage history

More than 500 campaigns conducted through in-house operations and with pilot customers before the full-scale launch

Relationship between the counterparty and the company
FreakOut Holdings,inc.6094
Relationship with the Company

株式会社フリークアウト, a wholly owned subsidiary of FreakOut Holdings,inc., is the provider. It is stated that the company and UUUM株式会社 are pooling their expertise in social media. Capital ties, personnel ties and specific contractual arrangements are Not disclosed.

CounterpartyUUUM株式会社

Headquartered in Minato-ku, Tokyo. It is described as having expertise and data in short-form video and social media marketing, primarily on TikTok and YouTube. Other company information is Not disclosed.

Impact on Business Performance

The business is described as being promoted as a strong growth driver toward sustained profit growth across the group and increased corporate value. The specific impact on financial results is Not disclosed.

The company does not address Contract Value / Offering price.

Announced details
ItemDetails
Names of Products / Services CoveredHAWK (social media advertising operations AI agent)
CounterpartyUUUM株式会社
Counterparty overviewHeadquartered in Minato-ku, Tokyo. It is described as having expertise and data in short-form video and social media marketing, primarily on TikTok and YouTube. Other company information is Not disclosed.
Relationship with the Company株式会社フリークアウト, a wholly owned subsidiary of FreakOut Holdings,inc., is the provider. It is stated that the company and UUUM株式会社 are pooling their expertise in social media. Capital ties, personnel ties and specific contractual arrangements are Not disclosed.
Launch date5 June 2026 (actual launch date)
Applicable areaSocial media advertising on TikTok, Instagram and Facebook, digital marketing and advertising operations
Quantitative EffectsThe company states that HAWK demonstrated high performance and dramatically improved operational efficiency across more than 500 campaigns conducted through in-house operations and with pilot customers before the full-scale launch.
Usage historyMore than 500 campaigns conducted through in-house operations and with pilot customers before the full-scale launch
Impact on Business PerformanceThe business is described as being promoted as a strong growth driver toward sustained profit growth across the group and increased corporate value. The specific impact on financial results is Not disclosed.
Items this document does not state (9)
Contract ValueOffering priceContract DateAward/certification nameAwarding / certifying bodyRegistration number and expiry dateLocationLocation scaleSource

These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.

The reasons the company gives

The company's own explanation, not something inferred from the numbers.

As the social media advertising market expands, the supply of specialized personnel has failed to keep pace, resulting in reliance on individual employees for advertising operations and difficulties in passing on expertise. The aim is to address these issues by transferring tasks to an AI agent and accumulating operational know-how.

How to read this page

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フリークアウト・グループ launches HAWK, an AI agent for social media ad management, as a strategic core product for realizing “work that is truly human for people” | FreakOut Holdings,inc. (6094) timely disclosure | Komori