Announced details
Marketing of spirits brands, operation of official X accounts, ambassador initiatives and fan meetings
Number of ambassadors: approximately 350; fan meeting applications: 117% of target; satisfaction: 96%; respondents saying they would recommend Dewar’s to people they know: 88%; intention to continue ambassador activities: 100%
Number of ambassadors: approximately 350 ( 규모 following implementation of the initiative)
Allied Architects supported the execution of ambassador initiatives and fan meetings for the “Dewar’s” official X account operated by Bacardi Japan.
President and Representative Director: Sara Nichols (サラ・ニコルズ), Location: A-PLACE Ebisu Higashi Building 2F, 3-13-11 Higashi, Shibuya-ku, Tokyo, Established: 1 December 1995, Business: Import, marketing and sale of spirits and related activities
Award certificates for official Dewar’s ambassadors (Grand Prize and Excellence Award)
Bacardi Japan Ltd. (official account)
The initiative aimed to contribute to purchases, but no impact on the company’s financial performance was disclosed
The company does not address Contract Value / Offering price.
| Item | Details |
|---|---|
| Names of Products / Services Covered | Dewar’s (Dewars), Kaname.ax®, CEPs Listening® |
| Counterparty | Bacardi Japan Ltd. |
| Counterparty overview | President and Representative Director: Sara Nichols (サラ・ニコルズ), Location: A-PLACE Ebisu Higashi Building 2F, 3-13-11 Higashi, Shibuya-ku, Tokyo, Established: 1 December 1995, Business: Import, marketing and sale of spirits and related activities |
| Relationship with the Company | Allied Architects supported the execution of ambassador initiatives and fan meetings for the “Dewar’s” official X account operated by Bacardi Japan. |
| Applicable area | Marketing of spirits brands, operation of official X accounts, ambassador initiatives and fan meetings |
| Award/certification name | Award certificates for official Dewar’s ambassadors (Grand Prize and Excellence Award) |
| Awarding / certifying body | Bacardi Japan Ltd. (official account) |
| Quantitative Effects | Number of ambassadors: approximately 350; fan meeting applications: 117% of target; satisfaction: 96%; respondents saying they would recommend Dewar’s to people they know: 88%; intention to continue ambassador activities: 100% |
| Usage history | Number of ambassadors: approximately 350 ( 규모 following implementation of the initiative) |
| Impact on Business Performance | The initiative aimed to contribute to purchases, but no impact on the company’s financial performance was disclosed |
Items this document does not state (8)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.Because the initiatives were designed by analyzing CEPs from VOC with “drinks at home” as the central message, followed by ongoing communications through the official account and fan meetings.