Announced details
Digital marketing, new-customer acquisition, and advertising and landing-page optimization for the DRIP POD subscription service
Contributed to an improvement in the conversion rate; the improvement rate and figures were not disclosed.
More than 6,000 companies supported through marketing services, based on Allied Architects’ track record since its founding in 2005
A business relationship in which Allied Architects supported ソロフレッシュコーヒーシステム’s DRIP POD subscription service through customer-insight research, messaging-strategy design, advertising creative production, advertising management, landing-page production and landing-page optimization.
President and Representative Director: Onizawa Shinichi (鬼澤慎一). Address: Sumitomo Fudosan Aoyama Building West Wing, 8-5-26 Akasaka, Minato-ku, Tokyo. Established: 1 April 2016. Business activities: Manufacture and sale of coffee-related equipment, sale of single-serve coffee-related products, internet business, and other activities.
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
| Item | Details |
|---|---|
| Names of Products / Services Covered | DRIP POD subscription service, Kaname.ax® |
| Counterparty | ソロフレッシュコーヒーシステム株式会社 |
| Counterparty overview | President and Representative Director: Onizawa Shinichi (鬼澤慎一). Address: Sumitomo Fudosan Aoyama Building West Wing, 8-5-26 Akasaka, Minato-ku, Tokyo. Established: 1 April 2016. Business activities: Manufacture and sale of coffee-related equipment, sale of single-serve coffee-related products, internet business, and other activities. |
| Relationship with the Company | A business relationship in which Allied Architects supported ソロフレッシュコーヒーシステム’s DRIP POD subscription service through customer-insight research, messaging-strategy design, advertising creative production, advertising management, landing-page production and landing-page optimization. |
| Applicable area | Digital marketing, new-customer acquisition, and advertising and landing-page optimization for the DRIP POD subscription service |
| Quantitative Effects | Contributed to an improvement in the conversion rate; the improvement rate and figures were not disclosed. |
| Usage history | More than 6,000 companies supported through marketing services, based on Allied Architects’ track record since its founding in 2005 |
Items this document does not state (11)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The company analyzed customer feedback to identify users’ concerns and uncertainties, then consistently optimized the messaging in the advertising and landing page.