Agreements reached under this partnership
Business alliance- 1
“Affinity data analysis” between companies and brands and the Ultraman Series IP
- 2
Joint development of marketing and product planning using IP
- 3
“Accompanying participation from the initial planning stage” by the rights holder, Tsuburaya Productions
- 4
“Effectiveness verification and continuous improvement (PDCA)” after initiatives are implemented
These are items that the documents state the two companies will work on. The lines above and below represent arrangements between the two companies.
| Item | Details |
|---|---|
| Name of alliance partner | Tsuburaya Productions Co., Ltd. |
| Alliance partner's business activities | Planning and production of video works, merchandising and advertising licensing, and event planning and management, among other activities |
| Alliance partner's location | Shibuya, Tokyo |
| Type of alliance | Business alliance |
| Details of the alliance | “Affinity data analysis” between companies and brands and the Ultraman Series IP, Joint development of marketing and product planning using IP, “Accompanying participation from the initial planning stage” by the rights holder, Tsuburaya Productions, “Effectiveness verification and continuous improvement (PDCA)” after initiatives are implemented |
| Alliance start date | The business alliance commenced on 11 September 2026 (announcement date explicitly stated in the text) |
Items this document does not state (17)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To address the difficulty of selecting IP for use and measuring its effectiveness, and to build a data-driven IP utilization model.