Agreements reached under this partnership
Business alliance- 1
Joint planning and proposals for advertising, sales promotion and social-media promotion initiatives using this intellectual property
- 2
Development of marketing strategies based on analysis of social-media post data, UGC (user-generated content) and VOC
- 3
Production, execution, project management and effectiveness measurement of the above initiatives, etc.
These are items that the documents state the two companies will work on. The lines above and below represent arrangements between the two companies.
The impact of this matter on consolidated results for the fiscal year ending December 2026 is expected to be immaterial.
| Item | Details |
|---|---|
| Name of alliance partner | Tsuburaya Productions Co., Ltd. |
| Alliance partner's business activities | Planning and production of video works, merchandising and advertising licensing, event planning and management, etc. |
| Alliance partner's location | Shibuya, Tokyo |
| Alliance partner's capital | ¥310 million |
| Type of alliance | Business alliance |
| Details of the alliance | Joint planning and proposals for advertising, sales promotion and social-media promotion initiatives using this intellectual property, Development of marketing strategies based on analysis of social-media post data, UGC (user-generated content) and VOC, Production, execution, project management and effectiveness measurement of the above initiatives, etc. |
| Date of board resolution | 10 September 2026 |
| Contract Date | 10 September 2026 |
| Impact on Business Performance | The impact of this matter on consolidated results for the fiscal year ending December 2026 is expected to be immaterial. |
Items this document does not state (14)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.To combine Tsuburaya Productions' intellectual property with our social listening, VOC analysis, and digital marketing planning and execution capabilities, and jointly promote promotional initiatives and other activities for domestic corporate customers.