Announced details
YouTube: approximately 173,000 subscribers (as of the end of August 2026)
Instagram: approximately 30,000 followers (as of the end of August 2026)
Facebook: approximately 19,000 followers (as of the end of August 2026)
More than 70% of viewers are from Taiwan
Engaged for promotions targeting Taiwanese visitors to Japan since 2023
The companies have had a business relationship since 2023, when the creator was engaged for promotions targeting Taiwanese visitors to Japan. They have now entered into an exclusive management agreement.
A Taiwan-born creator based in Japan (Tokyo). The creator shares information about Japanese tourism, tourist attractions, hotels, drugstore products, theme parks, and more. More than 70% of viewers are from Taiwan.
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
Japan National Tourism Organization (JNTO), “Statistics of Visitor Arrivals to Japan”
Japan Tourism Agency, “Consumption Trend Survey for Foreigners Visiting Japan”
Google「YouTube Brandcast 2025」
Statcounter Global Stats「Social Media Stats Taiwan」
| Item | Details |
|---|---|
| Names of Products / Services Covered | Exclusive management services for 日本有個 U1 YuiTube, Inbound marketing support, Cross-border e-commerce support, Kaname.ax Global |
| Counterparty | U1 Yui (日本有個 U1 YuiTube) |
| Counterparty overview | A Taiwan-born creator based in Japan (Tokyo). The creator shares information about Japanese tourism, tourist attractions, hotels, drugstore products, theme parks, and more. More than 70% of viewers are from Taiwan. |
| Relationship with the Company | The companies have had a business relationship since 2023, when the creator was engaged for promotions targeting Taiwanese visitors to Japan. They have now entered into an exclusive management agreement. |
| Contract Date | 10 September 2026 (announced as having been executed) |
| Applicable area | Travel and tourism, Inbound travel to Japan, Regional tourism, Promotion of Japan-related products to audiences in Taiwan, Beauty, Lifestyle |
| Usage history | YouTube: approximately 173,000 subscribers (as of the end of August 2026), Instagram: approximately 30,000 followers (as of the end of August 2026), Facebook: approximately 19,000 followers (as of the end of August 2026), More than 70% of viewers are from Taiwan, Engaged for promotions targeting Taiwanese visitors to Japan since 2023 |
| Source | Japan National Tourism Organization (JNTO), “Statistics of Visitor Arrivals to Japan”, Japan Tourism Agency, “Consumption Trend Survey for Foreigners Visiting Japan”, Google「YouTube Brandcast 2025」, Statcounter Global Stats「Social Media Stats Taiwan」 |
Items this document does not state (10)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.Taiwan is a market with substantial numbers of visitors to Japan and high inbound spending, as well as a high proportion of repeat visitors. In addition, U1 has a strong following among Taiwanese viewers and can reach people directly who are considering visiting Japan.