Announced details
Travel and local experience activity bookings; marketing and advertising
Conversions for videos targeting new customers: 107% of the level for standard videos
Clicks on videos targeting repeat customers: 116% of the level for standard videos
Since its founding in 2005, アライドアーキテクツ has provided cumulative marketing support to more than 6,000 companies.
アライドアーキテクツ supported VELTRA Corporation in designing and executing analysis using Kaname.ax® and a KOL video advertising campaign. No capital or personnel relationship is disclosed.
5th Floor, Nippon Life Nihombashi Building, 2-13-12 Nihombashi, Chuo-ku, Tokyo. President and CEO: Futaki Wataru (二木 渉). Established in November 1991. Operates VELTRA, a booking site for overseas and domestic optional tours and activities, as well as LINKTIVITY, a B2B platform for transportation and tourist attraction tickets.
No impact on financial results from this initiative is disclosed.
The company does not address Contract Value / Offering price.
| Item | Details |
|---|---|
| Names of Products / Services Covered | Kaname.ax®, CEPs Listening®, CExPs Listening, VELTRA Corporation (VELTRA) |
| Counterparty | VELTRA Corporation |
| Counterparty overview | 5th Floor, Nippon Life Nihombashi Building, 2-13-12 Nihombashi, Chuo-ku, Tokyo. President and CEO: Futaki Wataru (二木 渉). Established in November 1991. Operates VELTRA, a booking site for overseas and domestic optional tours and activities, as well as LINKTIVITY, a B2B platform for transportation and tourist attraction tickets. |
| Relationship with the Company | アライドアーキテクツ supported VELTRA Corporation in designing and executing analysis using Kaname.ax® and a KOL video advertising campaign. No capital or personnel relationship is disclosed. |
| Launch date | Advertising was delivered from mid-May to early June 2025 (actual results). |
| Applicable area | Travel and local experience activity bookings; marketing and advertising |
| Quantitative Effects | Conversions for videos targeting new customers: 107% of the level for standard videos, Clicks on videos targeting repeat customers: 116% of the level for standard videos |
| Usage history | Since its founding in 2005, アライドアーキテクツ has provided cumulative marketing support to more than 6,000 companies. |
| Impact on Business Performance | No impact on financial results from this initiative is disclosed. |
Items this document does not state (9)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The company identified the experience values prioritized by each customer segment through customer-review analysis, then tested combinations of video creative, targeting and landing pages tailored to those values.