Announced details
Additive-free skincare market, brand strategy, marketing communications
Since its founding in 2005, Allied Architects, Inc. has provided marketing support to more than 6,000 companies
Allied Architects, Inc. provided FANCL with CEPs Listening® and panel surveys through Kaname.ax®, supporting the visualization of customer insights. Capital and personnel relationships: Not disclosed
Head office: 89-1 Yamashita-cho, Naka-ku, Yokohama, Kanagawa; Representative: Mitsuhashi Hideki (三橋 英記), Representative Director, President and Executive Officer; Established: 18 August 1981; Business: research and development, manufacturing, and sales of cosmetics and health foods
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
| Item | Details |
|---|---|
| Names of Products / Services Covered | Kaname.ax®, CEPs Listening®, Panel Research |
| Counterparty | FANCL CORPORATION |
| Counterparty overview | Head office: 89-1 Yamashita-cho, Naka-ku, Yokohama, Kanagawa; Representative: Mitsuhashi Hideki (三橋 英記), Representative Director, President and Executive Officer; Established: 18 August 1981; Business: research and development, manufacturing, and sales of cosmetics and health foods |
| Relationship with the Company | Allied Architects, Inc. provided FANCL with CEPs Listening® and panel surveys through Kaname.ax®, supporting the visualization of customer insights. Capital and personnel relationships: Not disclosed |
| Applicable area | Additive-free skincare market, brand strategy, marketing communications |
| Usage history | Since its founding in 2005, Allied Architects, Inc. has provided marketing support to more than 6,000 companies |
Items this document does not state (12)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.FANCL recognized the need to use data to validate and understand why prospective customers and users of competing brands do not choose FANCL, the background to their purchasing behavior, and the CEPs hypotheses that had been shared internally, following competitors’ expanding market shares.