Announced details
Inbound marketing for Chinese-speaking markets, awareness-building among Chinese visitors to Japan, and promotion of tax-free sales and store visits at department stores
Sales of specific products increased to 5–10 times the previous year’s level
Approximately 85% of Chinese tax-free shoppers knew about Keio Department Store and visited it
Of these, approximately 33% learned about it through RED
A business relationship in which Allied Architects supports Keio Department Store’s KOL/KOC initiatives on RED, data analysis, search optimization and post planning. Capital and personal relationships: Not disclosed
Head office: Keio Hatsudai Station Building, 1-53-7 Hatsudai, Shibuya-ku, Tokyo; Representative: President and Representative Director Nakase Masaharu (中瀨正春); Established: 10 March 1961; URL: https://www.keionet.com
Keio Department Store Shinjuku (location: Not disclosed)
Contributed to increased store visits through word-of-mouth dissemination and higher tax-free sales. The specific impact on financial results is Not disclosed
The company does not address Contract Value / Offering price.
Survey of tax-free shoppers (implementing organization and survey period: Not disclosed)
| Item | Details |
|---|---|
| Names of Products / Services Covered | Official RED (Xiaohongshu) account, KOL/KOC initiative, Kaname.ax Global |
| Counterparty | Keio Department Store Co., Ltd. |
| Counterparty overview | Head office: Keio Hatsudai Station Building, 1-53-7 Hatsudai, Shibuya-ku, Tokyo; Representative: President and Representative Director Nakase Masaharu (中瀨正春); Established: 10 March 1961; URL: https://www.keionet.com |
| Relationship with the Company | A business relationship in which Allied Architects supports Keio Department Store’s KOL/KOC initiatives on RED, data analysis, search optimization and post planning. Capital and personal relationships: Not disclosed |
| Launch date | July 2024 (opening of the official RED account and start of support; results to date) |
| Applicable area | Inbound marketing for Chinese-speaking markets, awareness-building among Chinese visitors to Japan, and promotion of tax-free sales and store visits at department stores |
| Location | Keio Department Store Shinjuku (location: Not disclosed) |
| Quantitative Effects | Sales of specific products increased to 5–10 times the previous year’s level, Approximately 85% of Chinese tax-free shoppers knew about Keio Department Store and visited it, Of these, approximately 33% learned about it through RED |
| Impact on Business Performance | Contributed to increased store visits through word-of-mouth dissemination and higher tax-free sales. The specific impact on financial results is Not disclosed |
| Source | Survey of tax-free shoppers (implementing organization and survey period: Not disclosed) |
Items this document does not state (8)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The initiative addressed Keio Department Store’s challenges of a low tax-free sales ratio and the lack of a clearly defined competitive strength in inbound tourism, focusing on the locational advantages of Shinjuku and the needs for “last shopping before returning home” and souvenirs.