Announced details
Marketing communications design, non-customer analysis, target definition, and creative strategy and production
More than 6,000 companies supported with marketing initiatives, on a cumulative basis across the Company
ZENB JAPAN adopted the Company’s “Non-Customer Targeting Package.” No capital or personnel relationships are stated.
A member of the Mizkan Group. Its representative is Maki Ryoji (槇亮次). Its head office is in Handa, Aichi Prefecture, and its Tokyo office is in Chuo-ku, Tokyo. Its business is mail-order sales of Mizkan Group’s ZENB products. ZENB is a new brand established with the aim of creating a new approach to food and eating.
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
| Item | Details |
|---|---|
| Names of Products / Services Covered | “Non-Customer Targeting Package”, Kaname.ax®, CEPs Listening®, 3℃1 |
| Counterparty | 株式会社ZENB JAPAN |
| Counterparty overview | A member of the Mizkan Group. Its representative is Maki Ryoji (槇亮次). Its head office is in Handa, Aichi Prefecture, and its Tokyo office is in Chuo-ku, Tokyo. Its business is mail-order sales of Mizkan Group’s ZENB products. ZENB is a new brand established with the aim of creating a new approach to food and eating. |
| Relationship with the Company | ZENB JAPAN adopted the Company’s “Non-Customer Targeting Package.” No capital or personnel relationships are stated. |
| Launch date | 12 May 2026 (service launch; whether this is an actual or scheduled date is not stated) |
| Applicable area | Marketing communications design, non-customer analysis, target definition, and creative strategy and production |
| Usage history | More than 6,000 companies supported with marketing initiatives, on a cumulative basis across the Company |
Items this document does not state (11)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The package is intended to address challenges including insufficient data on new targets compared with existing customers, the tendency to rely on experience and intuition when understanding non-customers, and insufficient resources for market research and implementing initiatives.