Announced details
Marketing for the inner-care market, fermented foods, fermented supplements and health foods
Allied Architects’ marketing support track record: more than 6,000 companies (apparently cumulative)
Provision of marketing research and analysis support to 万田発酵株式会社. Capital and personal relationships: Not disclosed
Head office: 5800-95 Shigei-cho, Innoshima, Onomichi, Hiroshima; Representative Director and President: Matsuura Yoshinori (松浦良紀); established: 3 June 1987; business: manufacture and sale of health foods, cosmetics, agricultural materials and other products
Patent pending (registration number and validity period: Not disclosed)
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
| Item | Details |
|---|---|
| Names of Products / Services Covered | Kaname.ax®, CEPs Listening®, N1 Interview, MANDA CARE PLUS, Manda Enzyme |
| Counterparty | 万田発酵株式会社 |
| Counterparty overview | Head office: 5800-95 Shigei-cho, Innoshima, Onomichi, Hiroshima; Representative Director and President: Matsuura Yoshinori (松浦良紀); established: 3 June 1987; business: manufacture and sale of health foods, cosmetics, agricultural materials and other products |
| Relationship with the Company | Provision of marketing research and analysis support to 万田発酵株式会社. Capital and personal relationships: Not disclosed |
| Applicable area | Marketing for the inner-care market, fermented foods, fermented supplements and health foods |
| Registration number and expiry date | Patent pending (registration number and validity period: Not disclosed) |
| Usage history | Allied Architects’ marketing support track record: more than 6,000 companies (apparently cumulative) |
Items this document does not state (11)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.As 万田発酵株式会社 sought to reach younger consumers in their 30s and 40s, the reach of its social media initiatives was not translating into conversions, creating a need to support its hypotheses regarding the target audience and messaging with data.