Announced details
Social media management for the Chinese market, distribution of content in Japan, inbound marketing and cross-border e-commerce support
As of the end of March 2026, total followers were approximately 271,000 (approximately 153,000 on RED, 44,000 on Douyin and 74,000 on WeChat). TikTok acquired 2,800 followers in approximately 2 months. Individual posts generated approximately 23,000 views on TikTok (compared with 1,000–1,500 previously), 2.342 million views, 15,000 saves, 58,000 likes and 725 comments on RED, and 1.538 million views, 9,712 likes, 477 comments and 4,875 shares on Douyin.
Followers as of the end of March 2026: approximately 153,000 on RED, 44,000 on Douyin, 74,000 on WeChat and approximately 271,000 in total. TikTok acquired 2,800 followers in approximately 2 months after launch.
A business relationship in which Allied Architects supports the operation of Loft’s official Chinese social media accounts.
18-2 Udagawacho, Shibuya-ku, Tokyo; Representative Director and President: Ando Koki (安藤公基); established 8 August 1996; business: specialty retail of miscellaneous goods
The company stated that it aims to contribute to business expansion in overseas markets, but no specific impact on revenue or profit from this initiative was disclosed.
The company does not address Contract Value / Offering price.
| Item | Details |
|---|---|
| Names of Products / Services Covered | RED (Xiaohongshu) official account management, Douyin official account management, WeChat official account management, Content distribution on TikTok, Inbound marketing and cross-border e-commerce support |
| Counterparty | LOFT CO., LTD. |
| Counterparty overview | 18-2 Udagawacho, Shibuya-ku, Tokyo; Representative Director and President: Ando Koki (安藤公基); established 8 August 1996; business: specialty retail of miscellaneous goods |
| Relationship with the Company | A business relationship in which Allied Architects supports the operation of Loft’s official Chinese social media accounts. |
| Launch date | July 2023 (start of operation of the official RED, Douyin and WeChat accounts; track record) / January 2026 (start of distribution on TikTok; track record) |
| Applicable area | Social media management for the Chinese market, distribution of content in Japan, inbound marketing and cross-border e-commerce support |
| Quantitative Effects | As of the end of March 2026, total followers were approximately 271,000 (approximately 153,000 on RED, 44,000 on Douyin and 74,000 on WeChat). TikTok acquired 2,800 followers in approximately 2 months. Individual posts generated approximately 23,000 views on TikTok (compared with 1,000–1,500 previously), 2.342 million views, 15,000 saves, 58,000 likes and 725 comments on RED, and 1.538 million views, 9,712 likes, 477 comments and 4,875 shares on Douyin. |
| Usage history | Followers as of the end of March 2026: approximately 153,000 on RED, 44,000 on Douyin, 74,000 on WeChat and approximately 271,000 in total. TikTok acquired 2,800 followers in approximately 2 months after launch. |
| Impact on Business Performance | The company stated that it aims to contribute to business expansion in overseas markets, but no specific impact on revenue or profit from this initiative was disclosed. |
Items this document does not state (9)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.Performance data for each post was analyzed, and themes, titles, thumbnails and other elements were continuously improved based on the characteristics and trends of each platform. Content that delivered results is also being reused and adapted for other platforms.