Announced details
Frozen food brand awareness, marketing communications, and digital and in-store promotions
One post generated approximately 100,000 impressions. Daily posts featuring the hashtag reached several times the level projected in the simulation.
Allied Architects has provided marketing support to more than 6,000 companies.
Allied Architects supported the production of web commercials, SNS campaigns, in-store POP materials, and other content as part of measures to raise awareness of Umios.
Representative Director and President: Ikemi Ken (池見 賢); headquarters: 2-21-2 Takanawa, Minato-ku, Tokyo; established: 31 March 1943; business activities: sourcing, manufacturing, and sale of marine products, frozen foods, and processed foods. The company name changed to Umios Co., Ltd. on 1 March 2026.
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
| Item | Details |
|---|---|
| Names of Products / Services Covered | Frozen food brand “WILDish”, WebCM, X-linked SNS campaign, In-store POP creative, Creative team “3℃1 (Sandwich)”, Kaname.ax |
| Counterparty | Umios株式会社 |
| Counterparty overview | Representative Director and President: Ikemi Ken (池見 賢); headquarters: 2-21-2 Takanawa, Minato-ku, Tokyo; established: 31 March 1943; business activities: sourcing, manufacturing, and sale of marine products, frozen foods, and processed foods. The company name changed to Umios Co., Ltd. on 1 March 2026. |
| Relationship with the Company | Allied Architects supported the production of web commercials, SNS campaigns, in-store POP materials, and other content as part of measures to raise awareness of Umios. |
| Applicable area | Frozen food brand awareness, marketing communications, and digital and in-store promotions |
| Quantitative Effects | One post generated approximately 100,000 impressions. Daily posts featuring the hashtag reached several times the level projected in the simulation. |
| Usage history | Allied Architects has provided marketing support to more than 6,000 companies. |
Items this document does not state (11)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.Umios identified insufficient awareness of the “WILDish” series name and its product functionality as an issue, and sought to expand awareness and reinforce the brand through the use of a talent and memorable creative work. It also cited growing overseas interest in the product’s functionality and the planned launch of a collaborative product with a South Korean company in autumn 2025 as contributing factors.