Contents of this document
- Increase in SG&A expenses following the start of consolidation of しるし社¥242 million
- Year-on-year change in SG&A expenses excluding the impact of beginning to consolidate しるし社-1.8 % year on year
- Implementation and rollout of generative AI and AI agents across the group
- Introduction and development of various AI-enabled internal systems and analytical tools
- Marketing conference scheduled for September
- Hosting J-Beauty FES in Seoul 2026 in South Korea
- Active investment in support for overseas sales expansion
- Revenue mix by customer industry (excluding beauty)Approximately 30%
- Cumulative number of influencers engagedMore than 100,000
- Cumulative number of projects over the past 10 yearsMore than 6,500
- Total followers of the official Mimi Beauty account593 10,000 followers
| Item | Details |
|---|---|
| Document type | Financial results presentation |
| Fiscal Period Covered | First quarter of the fiscal year ending March 2027 |
| Net Sales | ¥2,424 million (YoY +43.0%) |
| Operating profit | ¥101 million (YoY +20.2%) |
| Ordinary income | ¥90 million (YoY -27.6%) |
| Net income | ¥31 million (YoY -49.0%) |
| Selling, general and administrative expenses | ¥995 million |
| Results for the three months of the current quarter | Revenue: ¥2,424 million; gross profit: ¥1,097 million; operating profit: ¥101 million; ordinary profit: ¥90 million; net income attributable to owners of the parent: ¥31 million |
| Full-year earnings forecast | Net Sales ¥9,500 million / Operating profit ¥900 million / Ordinary income ¥810 million / Profit attributable to owners of the parent ¥450 million |
| Progress against full-year forecast | Net Sales 25.5% / Operating profit 11.2% / Ordinary income 11.1% / Profit attributable to owners of the parent 6.9% |
| Self-assessment against the plan | Progress in line with plan |
| Segment results | EC consulting business Net Sales ¥260 million / Gross profit ¥160 million / Operating profit before amortization of goodwill ¥-3 million / Operating profit ¥-82 million / Year on year against the same period last year Not disclosed / Marketing Business Net Sales ¥2,131 million / Revenue_yoy_pct 27.8 / Gross profit ¥905 million / Gross profit_yoy_pct 10.1 / Operating profit before amortization of goodwill ¥197 million / Operating profit before amortization of goodwill_yoy_pct 92.7 / Operating profit ¥178 million / Operating profit_yoy_pct 117.1 / Investment Net Sales ¥32 million / Revenue_yoy_pct 15.7 / Gross profit ¥30 million / Gross profit_yoy_pct 9.1 / Operating profit ¥30 million / Operating profit_yoy_pct 9.2 |
| Breakdown of Factors Affecting the Change | Factors Increase in SG&A expenses following the start of consolidation of しるし社 / Amount ¥242 million, Factors Year-on-year change in SG&A expenses excluding the impact of beginning to consolidate しるし社 / Amount -1.8 % year on year |
| Key KPIs | Indicator name Revenue mix by customer industry (excluding beauty) / Value Approximately 30% / Year on year against the same period last year Not disclosed, Indicator name Cumulative number of influencers engaged / Value More than 100,000 / Year on year against the same period last year Not disclosed, Indicator name Cumulative number of projects over the past 10 years / Value More than 6,500 / Year on year against the same period last year Not disclosed, Indicator name Total followers of the official Mimi Beauty account / Value 593 10,000 followers / Year on year against the same period last year Not disclosed |
| Number of employees | Number of Employees 285 People / Record date 30 June 2026 / Changes during the period and hiring plan Not disclosed |
| Medium-term management plan targets | Details Operating profit CAGR of 25–30% over the four years from the fiscal year ended March 2026 through the fiscal year ending March 2029 / Target fiscal year Fiscal year ending March 2029 |
| Annual Dividend | Annual dividend per share 36 Yen (forecast) / Interim and Year-End Breakdown Not disclosed |
| New initiatives | Implementation and rollout of generative AI and AI agents across the group, Introduction and development of various AI-enabled internal systems and analytical tools, Marketing conference scheduled for September, Hosting J-Beauty FES in Seoul 2026 in South Korea, Active investment in support for overseas sales expansion |
Items this document does not state (13)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.In the Marketing business, influencer marketing revenue recovered, while the events business grew to approximately three times its year-earlier level. The EC Consulting business posted an operating loss in the first quarter due to seasonal revenue declines and increased staffing in anticipation of future growth. The Investment business reported higher revenue and profit, reflecting an increase in interest received on corporate bonds. The materials do not specify the reasons for the declines in ordinary profit and net income.