Worth reading
60In focus
0–100. This measures how worthwhile something is to read, not how good or bad the company is.Direction
Mixed performance
Direction inferred from the company’s description.Scale
2424
¥ million (first-quarter net sales)Wording
Conditional
How definitive the wording is.Contents of this document
Summary of Q&AFirst quarter of the fiscal year ending March 20279 items taken from the company’s own explanation
Financial Results Figures (The key points of this material are explained below)
Net Sales¥2,424 million+43.0%
Operating profit¥101 million+20.2%
Ordinary income¥90 million-27.6%
Net income¥31 million-49.0%
Selling, general and administrative expensesMarketing business: down 1.8% year on year
Results for the three months of the current quarterRevenue of ¥2,424 million, operating profit of ¥101 million, ordinary profit of ¥90 million, and net income attributable to owners of the parent of ¥31 million
Full-year earnings forecast
Net Sales
¥9,500 million+14.8%
Operating profit
¥900 million+23.8%
Ordinary income
¥810 million+11.8%
Profit attributable to owners of the parent
¥450 million+107.6%
Progress against full-year forecast 通期の予想に対して、いまどこまで進んだかの割合です。
Net Sales25.5%
Operating profit11.2%
Ordinary income11.1%
Profit attributable to owners of the parent6.9%
What the company explained in this material
Self-assessment against the planThe company's self-assessment against its own plan.
Revenue is progressing ahead of the initial plan. Profit at each level is progressing as expected. The EC consulting business is progressing in line with the plan.Key points of the Q&AKey questions raised by investors at the briefing and the company's answers
- First-quarter results: Revenue and operating profit increased due to the recovery in influencer marketing and growth in the events business.
- Progress toward the full-year forecast: Revenue at 25.5%, operating profit at 11.2%, ordinary profit at 11.1%, and net income at 6.9%. The weighting of profit toward the second half was in line with expectations.
- PMI at しるし株式会社: Integration of administrative functions, sales coordination, and workforce expansion are progressing. The company expects the EC consulting business to become profitable on an operating basis from the third quarter onward.
- Partnership with @cosme: Cumulative order value from Korean cosmetics brands of approximately ¥190 million and cumulative sales of advertising packages of approximately ¥650 million.
Breakdown of Factors Affecting the ChangeReasons cited by the Company for the change in the figures.
Influencer marketing revenue up 27.5% year on year; events business revenue approximately three times the previous year; marketing business SG&A expenses down 1.8% year on year; insurance cancellation refunds recorded in the same quarter of the previous year did not recur; interest expenses increased
Assumptions Underlying the Business OutlookThe assumptions used by the company in preparing its forecast.
The plan assumes that revenue from the EC consulting business will be weighted toward the second half. Profit at each level is expected to reach approximately 20–25% of the full-year total in the first half, with most profit planned to be recorded in the second halfNew initiatives
しるし株式会社 is strengthening its workforce in preparation for future growth and building a structure capable of accepting new customersKey KPIsA metric the company considers important as a management benchmark.
Influencer marketing revenue up 27.5% year on year; influencer marketing gross profit up 14.0% year on year; events business revenue approximately three times the previous year; events business gross profit approximately 2.7 times the previous year; cumulative order value for Korean cosmetics brands related to Glowdayz approximately ¥190 million; cumulative sales of advertising packages offered by @cosme approximately ¥650 millionSegment results
Marketing Business
Net Sales
¥2,131 million+27.8%
Gross profit
¥905 million+10.1%
Operating profit
¥178 million+117.1%
Investment
Net Sales
¥32 million+15.7%
Gross profit
¥30 million+9.1%
Operating profit
¥30 million+9.2%
EC consulting business
Net Sales
¥260 million
Gross profit
¥160 million
Operating profit
¥-82 million
Orders received and order backlog
Cumulative order value from Korean cosmetics brands: approximately ¥190 million (through June 2026)Number of employees
The company referred to progress in strengthening its workforce, but the number of employees and changes in headcount were not disclosed| Item | Details |
|---|---|
| Document type | Summary of Q&A |
| Fiscal Period Covered | First quarter of the fiscal year ending March 2027 |
| Net Sales | ¥2,424 million (YoY +43.0%) |
| Operating profit | ¥101 million (YoY +20.2%) |
| Ordinary income | ¥90 million (YoY -27.6%) |
| Net income | ¥31 million (YoY -49.0%) |
| Selling, general and administrative expenses | Marketing business: down 1.8% year on year |
| Results for the three months of the current quarter | Revenue of ¥2,424 million, operating profit of ¥101 million, ordinary profit of ¥90 million, and net income attributable to owners of the parent of ¥31 million |
| Full-year earnings forecast | Net Sales ¥9,500 million (YoY +14.8%) / Operating profit ¥900 million (YoY +23.8%) / Ordinary income ¥810 million (YoY +11.8%) / Profit attributable to owners of the parent ¥450 million (YoY +107.6%) |
| Progress against full-year forecast | Net Sales 25.5% / Operating profit 11.2% / Ordinary income 11.1% / Profit attributable to owners of the parent 6.9% |
| Self-assessment against the plan | Revenue is progressing ahead of the initial plan. Profit at each level is progressing as expected. The EC consulting business is progressing in line with the plan. |
| Segment results | Marketing Business Net Sales ¥2,131 million (YoY +27.8%) / Gross profit ¥905 million (YoY +10.1%) / Operating profit ¥178 million (YoY +117.1%) / Investment Net Sales ¥32 million (YoY +15.7%) / Gross profit ¥30 million (YoY +9.1%) / Operating profit ¥30 million (YoY +9.2%) / EC consulting business Net Sales ¥260 million / Gross profit ¥160 million / Operating profit ¥-82 million |
| Breakdown of Factors Affecting the Change | Influencer marketing revenue up 27.5% year on year; events business revenue approximately three times the previous year; marketing business SG&A expenses down 1.8% year on year; insurance cancellation refunds recorded in the same quarter of the previous year did not recur; interest expenses increased |
| Key KPIs | Influencer marketing revenue up 27.5% year on year; influencer marketing gross profit up 14.0% year on year; events business revenue approximately three times the previous year; events business gross profit approximately 2.7 times the previous year; cumulative order value for Korean cosmetics brands related to Glowdayz approximately ¥190 million; cumulative sales of advertising packages offered by @cosme approximately ¥650 million |
| Number of employees | The company referred to progress in strengthening its workforce, but the number of employees and changes in headcount were not disclosed |
| Assumptions Underlying the Business Outlook | The plan assumes that revenue from the EC consulting business will be weighted toward the second half. Profit at each level is expected to reach approximately 20–25% of the full-year total in the first half, with most profit planned to be recorded in the second half |
| Orders received and order backlog | Cumulative order value from Korean cosmetics brands: approximately ¥190 million (through June 2026) |
| Key points of the Q&A | First-quarter results: Revenue and operating profit increased due to the recovery in influencer marketing and growth in the events business., Progress toward the full-year forecast: Revenue at 25.5%, operating profit at 11.2%, ordinary profit at 11.1%, and net income at 6.9%. The weighting of profit toward the second half was in line with expectations., PMI at しるし株式会社: Integration of administrative functions, sales coordination, and workforce expansion are progressing. The company expects the EC consulting business to become profitable on an operating basis from the third quarter onward., Partnership with @cosme: Cumulative order value from Korean cosmetics brands of approximately ¥190 million and cumulative sales of advertising packages of approximately ¥650 million. |
| New initiatives | しるし株式会社 is strengthening its workforce in preparation for future growth and building a structure capable of accepting new customers |
Items this document does not state (12)
Gross Profit MarginOperating profit marginUnit price and quantity metricsNumber of stores and locationsRisk amount incorporated into the outlookMedium-term management plan targetsFinancial targetsAnnual DividendPayout ratioAcquisition of treasury sharesCapital expendituresMarket Size / Share
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.Revenue from influencer marketing recovered, increasing 27.5% year on year, while revenue from the events business grew approximately threefold, resulting in higher revenue and operating profit. Ordinary profit and net income declined because the insurance cancellation refunds recorded in the same quarter of the previous year did not recur and interest expenses increased.
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