Loss of Trust with the Media

「If the Group loses the trust of the media due to reasons such as providing inaccurate information, or if reputational risk arises because the screening of emerging media, associated with the development of the internet environment and the spread of new devices such as smartphones, does not function adequately, the Group's financial condition and operating results could be affected.」

「In the Group's PR business, maintaining continuous and positive relationships with media decision-makers by providing useful information to mass-media and digital-media companies over the long term is an important factor in the quality and effectiveness of services provided to customers. If the Group loses the trust of the media due to reasons such as providing inaccurate information, or if reputational risk arises because the screening of emerging media, associated with the development of the internet environment and the spread of new devices such as smartphones, does not function adequately, the Group's financial condition and operating results could be affected.」

「The Group's broad and close network with the media is an important management resource and business infrastructure for achieving effective exposure through television, newspapers, magazines, radio and online media. If the Group loses the trust of the media, its performance could be affected.」