Komori
Vector (6058) · InitiativeFirst stated

Strengthening Performance-Based Advertising through the Acquisition of キーワードマーケティング as a Subsidiary

First written in FY2023-Q3. . Latest entry: FY2023-Q3.

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Strengthening performance advertising and strategic PR capabilities through the acquisition of キーワードマーケティング as a subsidiaryA theme 1 companies write about · 0 as a headwind · 1 as a tailwind

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  1. FY2023-Q3First statedAnnual report

    「By making キーワードマーケティング a subsidiary, we will combine PR to increase awareness with digital marketing to acquire customers, maximize the marketing impact of bringing customers’ “good products and services to the world,” and strengthen the foundation for contributing to clients’ business growth.」

    The Company disclosed a policy of acquiring shares in キーワードマーケティング on 26 December 2022 and increasing its ownership interest to 100%. It will combine performance marketing, including search, social media and display advertising, with strategic PR. The Company stated that キーワードマーケティング had supported more than 300 companies cumulatively and had an annual retention rate exceeding 90%.
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