Securing PR Projects in Asia and ASEAN

「The company deployed marketing initiatives responsive to the needs of the times, including digital services. As a result, the domestic business strongly drove performance despite the decline in the overseas business due to the novel coronavirus.」

「The company deployed marketing initiatives responsive to the needs of the times, including digital services. As a result, the domestic business strongly drove performance despite the decline in the overseas business due to the novel coronavirus, and revenue and operating profit for the second-quarter consolidated accounting period reached record highs.」

「In the PR and advertising business, the domestic business strongly drove performance, enabling revenue to reach a record high even as the overseas business declined due to the impact of the novel coronavirus.」

「Although the repeated declarations of a state of emergency affected the business, including by partially restricting companies' marketing activities, the company actively rolled out new digital services, such as online PR events and live-commerce support using social media, initiated in the previous consolidated fiscal year. As a result, the domestic business strongly drove performance, offsetting the decline in the overseas business, which was heavily affected by the novel coronavirus, and revenue reached a record high for a quarterly consolidated accounting period.」

「The overseas PR business was significantly affected by the novel coronavirus throughout the year, including by lockdowns and other measures.」

「In Japan, the company achieved broad-based growth regardless of customers' industries or company size. Overseas, it also progressed steadily by securing projects from companies, local governments and government agencies seeking to promote Japanese products and services in Asia and the ASEAN region, including inbound initiatives.」

「Going forward, the company will accelerate growth by leveraging the expertise accumulated locally and the high-value-added services developed in the Japanese market to increase opportunities to acquire customers not only among Japanese customers but also among local companies and other customers.」

「The strategic PR service continued to grow steadily as a core business of the group, securing numerous projects not only in Japan but also overseas, particularly in Asia and the ASEAN region.」

「The strategic PR service continued to grow steadily, securing numerous projects both in Japan and overseas, particularly in Asia and the ASEAN region.」

「Overseas, the company secured numerous projects, mainly from companies, local governments and government agencies seeking to promote Japanese products and services in Asia and the ASEAN region.」