Increasing Brand Awareness Through Internet Advertising and Partnerships with Other Media
First written in FY2017. 3 of 26 entries say "Restated". Latest entry: FY2026-H1.
3 other companies' latest entry also says "Other".
- FY2026-H1Lower advertising expenses and higher profitsAnnual report
「Advertising expenses 991,863 765,856」
Advertising expenses for the six-month period were ¥765.856 million, down from ¥991.863 million in the same period of the previous year. Operating profit and other items increased from the same period of the previous year as advertising expenses decreased. - FY2025Decrease in advertising expenses and return to profitabilityAnnual report
「Advertising expenses ¥2,599.429 million ¥1,843.993 million」
Advertising expenses decreased from ¥2,599.429 million in the previous fiscal year to ¥1,843.993 million. Operating profit turned positive through a decrease in selling, general and administrative expenses. - FY2025-H1Lower advertising expenses and return to profitabilityAnnual report
「Advertising expenses 1,535,156 991,863」
Advertising expenses for the six-month period were ¥991.863 million, down from ¥1,535.156 million in the same period of the previous year. Operating profit turned from a loss in the same period of the previous year to a profit of ¥186.912 million. - FY2024Substantial increase in advertising and promotional expenses and improved operating efficiencyAnnual report
「Against this backdrop, we had increased our advertising spend as competitors in the cram-school portal market increased theirs, but from the third quarter under review we operated search advertising more efficiently. Although revenue from Juku Navi declined, the operating profit margin improved, while revenue from other media, including Kodomo Booster, increased. As a result, revenue progressed generally in line with the plan, and operating profit, ordinary profit and net profit for the period ended within the planned range.」
While increasing advertising spend in response to competitors, the company began operating search advertising more efficiently from the third quarter, resulting in a decline in Juku Navi revenue, an improved operating profit margin and higher revenue from other media. Advertising and promotional expenses were ¥2,599,429 thousand. - FY2024-Q2Continued increase in advertising and promotional expensesAnnual report
「Against this backdrop, as competitors in the cram-school portal market increased their advertising spend, we also increased our advertising spend. Although revenue progressed generally in line with the plan, advertising and promotional expenses increased substantially year on year. Advertising and promotional expenses 900,929 1,535,156」
The company continued to increase its advertising spend in response to competitors' increased advertising spend. Advertising and promotional expenses for the six-month period under review were ¥1,535,156 thousand, up from ¥900,929 thousand in the same period of the previous year, and were disclosed together with the recording of an operating loss. - FY2024-Q1Increased advertising spend in response to competitors and higher advertising and promotional expensesAnnual report
「Against this backdrop, as competitors in the cram-school portal market increased their advertising spend, we also increased our advertising spend. Although revenue progressed generally in line with the plan, advertising and promotional expenses increased substantially year on year.」
The company increased its advertising spend in response to competitors' increased advertising spend. While revenue progressed generally in line with the plan, advertising and promotional expenses increased substantially year on year. - FY2023Decrease in advertising and promotional expenses and recovery in profitAnnual report
「Advertising and promotional expenses decreased from ¥2,303,211 thousand to ¥1,833,599 thousand. This was mainly because gross profit decreased by ¥35,640 thousand and selling, general and administrative expenses decreased by ¥620,495 thousand due in part to the decrease in advertising and promotional expenses.」
Advertising and promotional expenses decreased from the previous fiscal year, and operating profit returned to the black through a reduction in selling, general and administrative expenses. - FY2023-Q3Moderation in surging advertising unit prices and outperformanceAnnual report
「Although advertising rates remained difficult to forecast because competitors in the cram-school portal site sector had increased advertising placements to acquire users, the rise in advertising rates had eased to some extent. As a result, performance progressed above plan, led by operating profit, and revenue for the nine months ended the third quarter was ¥3,255.758 million, up 0.3% year on year; operating profit was ¥553.592 million, up 497.4%; ordinary profit was ¥555.608 million, up 507.0%; and net income for the quarter was ¥391.187 million, up 2,130.6%.」
While advertising unit prices were still considered difficult to forecast due to competitors' increased advertising spend, the surge in advertising unit prices moderated to some extent, and results, led by operating profit, exceeded the plan. This filing does not disclose the specific amounts spent on the company's advertising and promotional activities or partnerships with other media companies. - FY2023-Q2Increase in advertising and promotional expenses and decline in profitAnnual report
「Against this backdrop, we will continue to strengthen advertising spend during periods deemed strategically necessary to maintain Juku Navi's overwhelming market share, with the aim of achieving more stable growth. Advertising and promotional expenses 900,929」
The company reaffirmed its policy of continuing to strengthen advertising spend to maintain Juku Navi's market share. Advertising and promotional expenses for the six-month period under review were ¥900,929 thousand, up from ¥781,634 thousand in the same period of the previous year. - FY2023-Q1RestatedAnnual report
「Against this backdrop, we will continue to strengthen advertising spend during periods deemed strategically necessary to maintain Juku Navi's overwhelming market share, with the aim of achieving more stable growth.」
The company reaffirmed its policy of continuing to strengthen advertising spend during periods deemed necessary to maintain Juku Navi's market share in response to competitors' increased advertising spend and rising advertising unit prices. - FY2022Substantial increase in advertising and promotional expenses and move into the redAnnual report
「Advertising and promotional expenses 1,220,093 thousand yen 2,303,211 thousand yen」
Advertising and promotional expenses increased from ¥1,220,093 thousand in the previous fiscal year to ¥2,303,211 thousand. As a result of expanding advertising spend in response to competitors' increased advertising and intensified bidding competition, the company recorded an operating loss in the fiscal year. - FY2022-Q3RaisedAnnual report
「In addition to the impact of COVID-19, competitors in the cram-school portal market increased their advertising spend to acquire users, intensifying bidding competition for search advertising in the cram-school industry and driving up advertising unit prices. Against this backdrop, we decided to make a substantial additional investment in advertising and promotional expenses relative to the plan in order to maintain Juku Navi's overwhelming market share.」
The company indicated a policy of making a substantial additional investment in advertising and promotional expenses relative to the plan in order to maintain Juku Navi's market share in response to competitors' increased advertising spend and intensified bidding competition. This goes beyond the previous policy of strengthening advertising initiatives to include additional investment. - FY2022-Q2Increase in advertising and promotional expenses and decline in profitAnnual report
「Advertising and promotional expenses 781,634」
Advertising and promotional expenses were ¥781,634 thousand, up from ¥564,554 thousand in the same period of the previous year. The increase in advertising and promotional expenses and the decline in profit to operating profit of ¥414,554 thousand were disclosed for the same six-month period. - FY2021Increase in advertising and promotional expenses and recovery in performanceAnnual report
「We have continued advertising online and partnering with other media companies, but will actively strengthen these initiatives to further improve awareness.」
The policy of strengthening advertising and partnerships with other media companies continued. Advertising and promotional expenses were ¥1,220,093 thousand, up from ¥1,024,078 thousand in the previous fiscal year. - FY2021-Q2Update to disclosed advertising and promotional expensesAnnual report
「Advertising and promotional expenses 564,554」
Advertising and promotional expenses of ¥564,554 thousand for the six-month period were disclosed. Expenses related to advertising initiatives continued to be disclosed, but there was no year-on-year comparison or explanation of strengthened initiatives. - FY2020Decrease in advertising and promotional expenses and continuation of initiativesAnnual report
「We have continued advertising online and partnering with other media companies, but will actively strengthen these initiatives to further improve awareness.」
The policy of strengthening advertising and partnerships with other media companies continued. Advertising and promotional expenses were ¥1,024,078 thousand, down from ¥1,269,281 thousand in the previous fiscal year. - FY2020-Q2Update to disclosed advertising and promotional expensesAnnual report
「Six-month period ended 30 April 2020 (1 November 2019 to 30 April 2020) Advertising and promotional expenses 526,681」
Advertising and promotional expenses of ¥526,681 thousand were disclosed as a major expense item for the six-month period ended 30 April 2020, continuing the disclosure of expenses related to advertising initiatives to improve awareness. - FY2020-Q1RestatedAnnual report
「Meanwhile, in connection with the increase in advertising and promotional activities, operating profit was ¥297,378 thousand, ordinary profit was ¥298,000 thousand, and quarterly net profit attributable to owners of the parent was ¥178,800 thousand.」
The company continued to report increased advertising and promotional activities as an initiative to improve awareness, together with profit figures for the first quarter under review. - FY2019Increase in advertising and promotional expenses and decline in profitAnnual report
「Advertising and promotional expenses: ¥1,269,281 thousand」
Advertising and promotional expenses were ¥1,269,281 thousand, up from ¥1,101,207 thousand in the previous fiscal year. Selling, general and administrative expenses increased due to higher personnel expenses and advertising and promotional expenses, contributing to the decline in operating profit. - FY2019-Q3Continued increase in advertising and promotional activities and decline in profitAnnual report
「Meanwhile, in connection with the increase in advertising and promotional activities, operating profit was ¥1,492,402 thousand, down 16.7% year on year; ordinary profit was ¥1,504,577 thousand, down 16.3%; and quarterly net profit was ¥969,764 thousand, down 16.2%.」
The company stated that it continued to strengthen advertising and promotional activities as an initiative to improve awareness, resulting in year-on-year declines in operating profit, ordinary profit and quarterly net profit. - FY2019-Q2Continued increase in advertising and promotional activities and related expensesAnnual report
「Meanwhile, in connection with the increase in advertising and promotional activities, operating profit was ¥1,004,986 thousand, down 9.6% year on year; ordinary profit was ¥1,017,121 thousand, down 8.8%; and quarterly net profit was ¥656,125 thousand, down 8.5%.」
The company continued to strengthen advertising and promotional activities as part of its previously announced initiatives to improve awareness, and disclosed declines in operating profit and other measures together with their impact. Advertising and promotional expenses included in selling, general and administrative expenses were ¥670,847 thousand. - FY2019-Q1Implementation of increased advertising and promotional activitiesAnnual report
「Meanwhile, amid increased advertising and promotional spending, operating profit was ¥440.477 million, up 0.4% year on year, ordinary profit was ¥441.024 million, down 0.2%, and quarterly net income was ¥284.536 million, up 0.3%.」
The company stated that it increased advertising and promotional activities in the first quarter under review as part of its previously announced initiatives to improve awareness, and disclosed profit figures together with the results. - FY2018RestatedAnnual report
「We have continued advertising online and partnering with other media companies, but will actively strengthen these initiatives to further improve awareness.」
The policy of continuing online advertising and partnerships with other media companies and strengthening these initiatives to improve awareness has been reiterated. - FY2017First statedAnnual report
「We have continued advertising online and partnering with other media companies, but will actively strengthen these initiatives to further improve awareness.」
The policy of continuing online advertising and partnerships with other media companies and strengthening these initiatives to improve awareness was identified as an issue.