Intensifying Competition Due to New Entrants and Insufficient Differentiation
First written in FY2017. 15 of 19 entries say "Restated". Latest entry: FY2026-H1.
The whole theme swung hardest in 2026: 31 of 91 companies on the "Worse" side.
- FY2026-H1RestatedAnnual report
「Amid the continued rise in advertising rates in the cram school portal-site field, company-wide revenue, operating profit, ordinary profit, and interim net income all progressed as planned.」
The company stated that advertising unit prices in the tutoring-school portal sector continue to remain elevated. Meanwhile, total company profit progressed in line with plan. - FY2025RestatedAnnual report
「We seek to maintain our advantage by leveraging our first-mover advantage to understand the needs of users and client companies, creating new services based on our know-how, further differentiating ourselves from competitors.」
The company reaffirmed its response to the risk of intensifying competition by creating services and pursuing differentiation based on its first-mover advantage and know-how. - FY2024RestatedAnnual report
「We seek to maintain our advantage by leveraging our first-mover advantage to understand the needs of users and client companies, creating new services based on our know-how, further differentiating ourselves from competitors.」
The company reaffirmed its response to the risk of intensifying competition by creating services and pursuing differentiation based on its first-mover advantage and know-how. - FY2024-Q2RestatedAnnual report
「Against this backdrop, as competitors in the cram-school portal market increased their advertising spend, we also increased our advertising spend. Although revenue progressed generally in line with the plan, advertising and promotional expenses increased substantially year on year.」
The company reiterated that competitors continue to increase their advertising placements in the tutoring-school portal sector and that it has also increased its advertising placements. No material changes were identified in business and other risks. - FY2024-Q1RestatedAnnual report
「Against this backdrop, as competitors in the cram-school portal market increased their advertising spend, we also increased our advertising spend. Although revenue progressed generally in line with the plan, advertising and promotional expenses increased substantially year on year.」
The company stated that competitors continue to increase their advertising placements in the tutoring-school portal sector and that it has also increased its advertising placements. Its response to the competitive environment is ongoing. - FY2023RestatedAnnual report
「If sufficient differentiation or functional improvements are not achieved, or if competition intensifies due to new entrants, this could affect our business and performance.」
The risk of intensified competition due to insufficient differentiation and new entrants was reiterated, along with measures to differentiate the company by leveraging its first-mover advantage and know-how. - FY2023-Q3MitigatedAnnual report
「Although advertising rates remained difficult to forecast because competitors in the cram-school portal site sector had increased advertising placements to acquire users, the rise in advertising rates had eased to some extent. As a result, performance progressed above plan, led by operating profit, and revenue for the nine months ended the third quarter was ¥3,255.758 million, up 0.3% year on year; operating profit was ¥553.592 million, up 497.4%; ordinary profit was ¥555.608 million, up 507.0%; and net income for the quarter was ¥391.187 million, up 2,130.6%.」
The company continues to describe increased advertising placements by competitors and elevated advertising unit prices, while adding that the rise in advertising unit prices has eased to some extent, indicating a partial reduction in the risk. - FY2023-Q2RestatedAnnual report
「In addition to the impact of COVID-19, competitors in the tutoring-school portal sector increased their advertising placements to acquire users, causing bidding competition for listing ads in the tutoring-school industry to intensify, and advertising unit prices remain elevated.」
The company stated that increased advertising placements by competitors, intensified bidding competition and elevated advertising unit prices continue to occur in the tutoring-school portal sector. - FY2023-Q1RestatedAnnual report
「In addition to the impact of COVID-19, competitors in the tutoring-school portal sector increased their advertising placements to acquire users, causing bidding competition for listing ads in the tutoring-school industry to intensify, and advertising unit prices remain elevated.」
The company stated that increased advertising placements by competitors, intensified bidding competition and elevated advertising unit prices continue to occur in the tutoring-school portal sector. - FY2022MaterialisedAnnual report
「In addition to the impact of the novel coronavirus, competitors in the tutoring-school portal sector increased their advertising placements to acquire users, causing bidding competition for listing ads in the tutoring-school industry to intensify and advertising unit prices to surge.」
The company stated that increased advertising placements by competitors, intensified bidding competition and surging advertising unit prices actually occurred during the fiscal year. - FY2022-Q3MaterialisedAnnual report
「As competitors in the tutoring-school portal sector increased their advertising placements to acquire users, bidding competition for listing ads in the tutoring-school industry intensified and advertising unit prices surged.」
In addition to the previously identified general risk of intensifying competition, the company stated that competitors in the tutoring-school portal sector had increased their advertising placements, resulting in intensified bidding competition and surging advertising unit prices. - FY2021RestatedAnnual report
「If sufficient differentiation or functional improvements are not achieved, or if competition intensifies due to new entrants, this could affect our business and performance.」
The risk of intensified competition due to insufficient differentiation or functional improvements and new entrants was reiterated. - FY2020RestatedAnnual report
「If sufficient differentiation or functional improvements are not achieved, or if competition intensifies due to new entrants, this could affect our business and performance.」
The risk of intensified competition due to insufficient differentiation or functional improvements and new entrants was reiterated. - FY2018RestatedAnnual report
「If sufficient differentiation or functional improvements are not achieved, or if competition intensifies due to new entrants, this could affect our business and performance.」
The risk of intensified competition due to insufficient differentiation or functional improvements and new entrants has been reiterated. - FY2017First statedAnnual report
「If sufficient differentiation or functional improvements are not achieved, or if competition intensifies due to new entrants, this could affect our business and performance.」
The company identified as risks insufficient differentiation or functional improvements in the internet media sector, and intensified competition due to new entrants.