Dependence on External Search Engines and SEO
First written in FY2016. 6 of 8 entries say "Restated". Latest entry: FY2024.
The whole theme swung hardest in 2025: 10 of 27 companies on the "Worse" side.
31 other companies' latest entry also says "Restated".
- FY2024RestatedAnnual report
「Most traffic to the sites operated by the Company comes through search sites, meaning that the Company depends on search engine rankings.」
Continues to identify dependence on search engines for traffic and the risk of declining SEO effectiveness. - FY2023RestatedAnnual report
「Most traffic to the sites operated by the Company comes through search sites, meaning that the Company depends on search engine rankings.」
Continues to identify dependence on search engines for traffic and the risk of declining SEO effectiveness. - FY2022RestatedAnnual report
「Most traffic to the sites operated by the Company comes through search sites, meaning that the Company depends on search engine rankings.」
Continues to identify dependence on search engines for traffic and the risk of declining SEO effectiveness. - FY2021RestatedAnnual report
「Most traffic to the sites operated by the Company comes through search sites, meaning that the Company depends on search engine rankings.」
Continues to identify dependence on search engines for traffic and the risk that SEO measures may become less effective. - FY2019RestatedAnnual report
「The Company seeks to achieve high search rankings by implementing measures based on its proprietary SEO (*) expertise. However, if search engine operators change their policies for high rankings, reducing the effectiveness of the Company's SEO measures and resulting in search results that are less favorable to the Company, the effectiveness of attracting traffic to its sites may decline, which could affect the Company's operating results and financial condition.」
Continues to describe the risk of dependence on search engines and the Company's response based on its proprietary SEO expertise. - FY2018RestatedAnnual report
「The Company seeks to achieve high search rankings by implementing measures based on its proprietary SEO (*) expertise. However, if search engine operators change their policies for high rankings, reducing the effectiveness of the Company's SEO measures and resulting in search results that are less favorable to the Company, the effectiveness of attracting traffic to its sites may decline, which could affect the Company's operating results and financial condition.」
Continues to describe the risk of dependence on search engines and the Company's response based on its proprietary SEO expertise. - FY2017MitigatedAnnual report
「The Company seeks to achieve high search rankings by implementing measures based on its proprietary SEO (*) expertise. However, if search engine operators change their policies for high rankings, reducing the effectiveness of the Company's SEO measures and resulting in search results that are less favorable to the Company, the effectiveness of attracting traffic to its sites may decline, which could affect the Company's operating results and financial condition.」
The risk of dependence on SEO continues, while the Company explicitly describes measures to achieve high rankings using its proprietary expertise. - FY2016First statedAnnual report
「Most traffic to the sites operated by the Company comes through search sites, meaning that the Company depends on search engine rankings.」
Notes that changes in search engine ranking policies may reduce the effectiveness of SEO measures and the ability to attract site traffic.