Further Strengthening Non-Fuel Sales Through KeePer’s Adoption in JXTG’s Official Initiatives
First written in FY2018-Q3. 1 of 6 entries say "Reframed", first in FY2018. Latest entry: FY2020-Q1.
No other company in this theme has enough history to compare yet.
- FY2020-Q1Sales activity gains momentumAnnual report
「In the petroleum retail industry, the largest customer group for the KeePer products and related business, KeePer coatings, a service product that keeps vehicles clean, have become the core non-fuel revenue product, and sales at retail locations are active.」
This indicates that, following the normalization of sales activity after the merger of major oil refiners, KeePer coating had become a core non-fuel revenue product and retail sales were entering an active phase. - FY2019-Q3Normalization of sales activityAnnual report
「The disruption caused by the merger had completely subsided, and KeePer sales at retail locations had returned fully to their previous level as sales activity increased.」
The company explained that, beyond the “signs of recovery” seen through the previous quarter, the disruption caused by the merger of major oil refiners had completely subsided and retail sales had returned to their previous level. - FY2019-Q2Further progress toward normalizing sales activityAnnual report
「The disruption caused by the merger had subsided, KeePer sales at retail locations had returned fully to their previous pace, and December sales from the KeePer products and related business were ¥610 million, up 5.2% year on year.」
The company explained that sales activity had progressed beyond the “signs of recovery” seen in the previous quarter, with the disruption caused by the merger subsiding and sales returning fully to their previous pace. December 2018 sales increased 5.2% year on year. - FY2019-Q1Normalization of sales activityAnnual report
「However, sales activity for non-fuel products has gradually been returning to normal. In the first quarter, sales from the KeePer products and related business increased to ¥449 million in July, up 21.7% year on year, and ¥391 million in August, up 7.4%, showing steady signs of recovery.」
The company explained that sales activity for non-fuel products was returning to normal after a temporary slowdown caused by the integration of JX Energy and TonenGeneral Sekiyu. Sales from the products and related business increased 21.7% year on year in July and 7.4% in August. - FY2018ReframedAnnual report
「In addition, as soaring crude oil prices during the second half of the fiscal year drove up retail prices for gasoline and other petroleum products, consumers with limited budgets for their personal vehicles tended temporarily to reduce spending on cars other than fuel. As a result, sales from the KeePer products and related business declined for the first time since launch, to ¥4,280 million, down 3.1% year on year.」
Rather than the specific renewed-strengthening measure disclosed in the previous fiscal year, namely the formal adoption of KeePer in JXTG’s official non-fuel product initiatives, the current fiscal year’s explanation focused on the business environment: a slowdown in non-fuel activity caused by high crude oil prices and industry consolidation, followed by a recovery. - FY2018-Q3First statedAnnual report
「However, this was a temporary phenomenon. From April 2018, the start of the new fiscal year, KeePer coating was formally added to JXTG Energy Co., Ltd.’s official initiatives for non-fuel products, creating a framework with an even stronger focus on the coating business. The company expected the KeePer products and related business to strengthen from the beginning of the fourth quarter of the current fiscal year.」
KeePer coating was formally adopted in JXTG Energy’s official non-fuel product initiatives for the new fiscal year, and the company explained that the measures were expected to strengthen the KeePer products and related business from the fourth quarter onward.