Agreements reached under this partnership
Business alliance- 1
Leading initiatives in retail media and AI-powered advertising By combining “LiveX AI,” an enterprise AI agent being rolled out in Japan, with ZETA’s expertise in data utilization in the retail media field, the companies will advance initiatives in retail media and AI-powered advertising in the Japanese market.
- 2
Expanding retail media from e-commerce to physical stores In addition to advertising services that leverage search behavior and purchasing context, the companies aim to develop new advertising and sales promotion initiatives that go beyond conventional display advertising by using AI agents as customer touchpoints. By eventually expanding the use of retail media advertising, which has to date focused primarily on e-commerce, to physical stores, the companies will support the expansion of advertising revenue opportunities.
These are items that the documents state the two companies will work on. The lines above and below represent arrangements between the two companies.
The impact of this matter on financial results is minor.
| Item | Details |
|---|---|
| Name of alliance partner | NEOJAPAN Inc., LIVEX AI Inc. |
| Alliance partner's business activities | Development of business communication tools, including groupware, Provision of “LiveX AI,” which uses technologies such as AI holograms and digital avatars to support customers from product discovery through purchase decisions through natural interactions at stores and digital touchpoints |
| Alliance partner's location | Yokohama, Kanagawa Prefecture, California, United States |
| Type of alliance | Business alliance |
| Details of the alliance | Leading initiatives in retail media and AI-powered advertising By combining “LiveX AI,” an enterprise AI agent being rolled out in Japan, with ZETA’s expertise in data utilization in the retail media field, the companies will advance initiatives in retail media and AI-powered advertising in the Japanese market., Expanding retail media from e-commerce to physical stores In addition to advertising services that leverage search behavior and purchasing context, the companies aim to develop new advertising and sales promotion initiatives that go beyond conventional display advertising by using AI agents as customer touchpoints. By eventually expanding the use of retail media advertising, which has to date focused primarily on e-commerce, to physical stores, the companies will support the expansion of advertising revenue opportunities. |
| Impact on Business Performance | The impact of this matter on financial results is minor. |
Items this document does not state (17)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The retail media market increasingly requires the use of customer touchpoints spanning e-commerce and physical stores, as well as efforts to integrate advertising, sales promotion and customer service. The three companies aim to improve the customer experience, enhance operational efficiency and create new markets by combining their AI agent technologies, data utilization expertise in retail media, and sales and operational efficiency solutions.