Raising Site Awareness
First written in FY2016. 9 of 15 entries say "Restated". Latest entry: 2026-09-24.
The whole theme swung hardest in 2020: 1 of 9 companies on the "Worse" side.
2 other companies' latest entry also says "Restated".
- 2026-09-24RestatedManagement planning
「多言語での広告を展開により認知度の向上へ」
多言語広告による認知度向上の方針を再確認している。 - FY2026Decline in Advertising ExpensesAnnual report
「Advertising expenses 8,032,621 7,522,028」
While maintaining its policy of raising awareness through advertising, advertising expenses decreased from ¥8,032,621 thousand in the previous fiscal year to ¥7,522,028 thousand. - FY2024RestatedAnnual report
「Accordingly, we will work to improve awareness by implementing effective advertising and promotional activities using various media, as well as making effective use of web marketing technologies.」
The policy is to continue improving site awareness through advertising and promotion and web marketing. - FY2024-Q2RestatedAnnual report
「In the travel business, revenue in this segment was ¥10,420.960 million, up 12.3% year on year, while segment profit was ¥1,150.479 million, down 21.6% year on year, due to the recovery in travel demand and the corresponding increase in advertising and promotion expenses.」
Reconfirms the explanation that advertising and promotion expenses were increased in line with the recovery in travel demand, resulting in a combination of higher revenue and lower segment profit. - FY2024-Q1Increase in advertising and promotion expenses accompanying the recovery in travel demandAnnual report
「Operating income was ¥758.344 million, down 43.4% year on year, as advertising and promotion expenses increased in response to the recovery in travel demand.」
Explains that operating income declined year on year as a result of increasing advertising and promotion expenses in response to the recovery in travel demand. The approach of capturing demand through advertising and promotion continues, but the impact of higher expenses was reflected in performance during the period. - FY2021AdvancedAnnual report
「Selling, general and administrative expenses for the consolidated fiscal year were ¥5,811.272 million, down 39.2% year on year. This was mainly attributable to a decrease in advertising and promotion expenses associated with the diversification of advertising and promotional methods.」
Diversified advertising and promotional methods, resulting in selling, general and administrative expenses, including advertising and promotion expenses, declining 39.2% year on year. - FY2020-Q2RestatedAnnual report
「We worked to acquire new users through advertisements featuring talents popular with younger audiences and sponsorships of various events.」
Continues to acquire new users through advertisements featuring talents and event sponsorships. - FY2020-Q1RestatedAnnual report
「We worked to acquire new users through advertisements featuring talents popular with younger audiences and sponsorships of various events.」
Continues to acquire new users through advertisements featuring talents and event sponsorships. - FY2018RestatedAnnual report
「We will work to improve awareness by implementing effective advertising and promotional activities using various media, as well as making effective use of web marketing technologies.」
Continues to improve awareness through advertising and promotion and web marketing. - FY2018-Q3RestatedAnnual report
「We worked to acquire new users through advertisements featuring talents popular with younger audiences and sponsorships of various events.」
Continues to acquire new users through advertisements featuring talents and event sponsorships. - FY2018-Q2AdvancedAnnual report
「In addition to continuing to run advertisements featuring talents popular with younger audiences, as in the previous fiscal year, we are working to raise awareness among new user segments through sponsorships of combat sports events distributed overseas and other initiatives.」
In addition to the existing advertisements featuring talents, sponsored combat sports events distributed overseas to raise awareness among new user segments. - FY2018-Q1AdvancedAnnual report
「Transaction volumes and application numbers have been progressing favorably, including reaching new record highs, and we made an aggressive investment in advertising and promotion expenses to accelerate this growth further.」
Made an aggressive investment in advertising and promotion expenses to accelerate growth. - FY2016First statedAnnual report
「Accordingly, we will work to improve awareness by implementing effective advertising and promotional activities using newspapers and television commercials, as well as making effective use of web marketing technologies.」
Uses mass-media advertising and web marketing to improve awareness.