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Adventure (6030) · InitiativeStable annual demand and declining domestic demand

Response to the Cool Japan Strategy and the Tokyo Olympics

First written in FY2016. 12 of 29 entries say "Restated". Latest entry: FY2026.

29entries
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ProgressHeldSoftenedWorseRestatedFY2016 – FY2023-Q3AdvancedFY2024-Q1 – FY2024-Q32016: 22017: 320172018: 420182019: 320192020: 320202021: 420212022: 420222023: 320232024: 120242025: 020252026: 22026
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Inbound and Tokyo 2020 Games ResponseA theme 5 companies write about · 0 as a headwind · 5 as a tailwind

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  1. FY2026Stable annual demand and declining domestic demandAnnual report

    「According to the Japan Tourism Agency's Accommodation Travel Statistics Survey (final figures), the total number of guest nights in 2025 was 661.11 million, up 0.3% year on year. Of this total, guest nights by Japanese nationals were 481.18 million, down 2.7%, while guest nights by foreign nationals were 179.92 million, up 9.4%.」

    In 2025, total guest nights increased 0.3% year on year and guest nights by foreign nationals increased 9.4%, while guest nights by Japanese nationals decreased 2.7%, indicating that rising foreign demand coexisted with declining domestic demand.
  2. FY2026-H1Annual demand firm; recent monthly declineAnnual report

    「Total guest nights in 2024 were 659.06 million, up 6.7% year on year. Of this total, Japanese guest nights were 494.60 million, down 1.0%, and foreign guest nights were 164.46 million, up 39.7%. Against a backdrop of solid overall growth in guest nights, foreign guest nights in particular increased substantially. According to the preliminary results of the same survey, total guest nights in December 2025 were 53.42 million, down 4.5% year on year. Of this total, Japanese guest nights were 38.53 million, down 3.9%, and foreign guest nights were 14.90 million, down 5.9%.」

    Although accommodation demand, led by foreign visitors, expanded on an annual basis in 2024, both domestic and foreign guest nights declined year on year in December 2025.
  3. FY2024-Q3AdvancedAnnual report

    「Domestic guest nights in fiscal 2023 totaled 592.75 million, up 31.6% year on year. Of this total, Japanese guest nights were 478.42 million, up 10.2%, and foreign guest nights were 114.34 million, up 592.8%, bringing the total to nearly pre-pandemic levels.」

    Regarding travel demand, following the annual recovery in fiscal 2022, domestic guest nights totaled 592.75 million and foreign guest nights totaled 114.34 million in fiscal 2023, recovering to nearly pre-pandemic levels.
  4. FY2024-Q1AdvancedAnnual report

    「According to the preliminary results of the same survey, total guest nights in September 2023 were 50.28 million, up 27.8% year on year. Of this total, Japanese guest nights were 40.74 million, up 5.8%, and foreign guest nights were 9.53 million, up 1,054.7%. The recovery in travel demand has continued following the reclassification of COVID-19 as a Class 5 infectious disease.」

    Inbound and accommodation demand continued to recover, with total guest nights of 50.28 million and foreign guest nights of 9.53 million in September 2023, both up year on year. The monthly statistics disclosed indicate continued recovery in travel demand following the annual recovery in fiscal 2022.
  5. FY2023-Q3Marked recovery in inbound and accommodation demandAnnual report

    「According to the Tourism Agency's "Accommodation Travel Statistics Survey Report" (preliminary figures), domestic guest nights in fiscal 2022 totaled 453.97 million, up 42.9% year on year. Of this total, Japanese guest nights were 437.21 million, up 39.5%, while foreign guest nights were 16.76 million, up 288.2%, indicating a marked recovery from the effects of the spread of COVID-19.」

    Domestic and foreign accommodation demand had remained weak due to the effects of COVID-19, but in fiscal 2022 domestic guest nights increased 42.9% year on year and foreign guest nights increased 288.2%, indicating a marked recovery on an annual basis as well.
  6. FY2023-Q2Sharp recovery in foreign accommodation demandAnnual report

    「According to the preliminary results of the same survey, total guest nights in December 2022 alone increased 20.0% year on year to 47.03 million, while foreign guest nights increased 1,695.8% to 5.93 million, indicating substantial recovery from the prior year.」

    In December 2022 alone, total guest nights increased 20.0% year on year, while foreign guest nights increased 1,695.8%, with the disclosed figures indicating a sharp recovery in foreign accommodation demand following the recovery trend reported previously.
  7. FY2023-Q1Accelerating monthly recoveryAnnual report

    「According to the preliminary results of the same survey, total guest nights in September 2022 alone increased 71.9% year on year to 39.14 million, while foreign guest nights increased 179.7% to 820,000, indicating substantial recovery from the prior year.」

    Although weak accommodation demand from fiscal 2021 continued on an annual basis, total guest nights in September 2022 alone increased 71.9% year on year, while foreign guest nights increased 179.7%, indicating further recovery from June 2022.
  8. FY2022Weak annual demand and recovery in June 2022Annual report

    「Total guest nights in fiscal 2021 were 317.77 million, down 46.7% from 2019 and 4.2% year on year. Of this total, Japanese guest nights were 313.46 million, down 34.7% from 2019 but up 0.7% year on year, while foreign guest nights were 4.32 million, down 96.3% from 2019 and 78.8% year on year. The industry as a whole continued to be affected by the spread of COVID-19, as in the previous year. Meanwhile, according to the preliminary results of the same survey, total guest nights in June 2022 alone increased 73.4% year on year to 34.51 million, showing substantial signs of recovery from the prior year.」

    Although annual accommodation demand remained substantially below 2019 levels, total guest nights in June 2022 alone increased 73.4% year on year, indicating signs of recovery.
  9. FY2022-Q3Weak annual demand and a monthly recovery trendAnnual report

    「Domestic guest nights in fiscal 2021 totaled 314.97 million, down 47.1% from 2019 and 5.0% year on year. Of this total, Japanese guest nights were 310.76 million, down 35.3% from 2019 and 0.2% year on year, while foreign guest nights were 4.21 million, down 96.4% from 2019 and 79.3% year on year. Overall, domestic guest nights continued to decline, as in 2020. Meanwhile, in March 2022 alone, domestic guest nights increased 22.3% year on year to 33.38 million, while foreign guest nights increased 28.0% to 340,000, both preliminary figures, indicating a recovery trend from the effects of the spread of COVID-19 and other factors.」

    Although domestic and foreign accommodation demand remained substantially below 2019 levels for the year, domestic guest nights and foreign guest nights increased year on year in March 2022 alone, indicating a recovery trend.
  10. FY2022-Q2Recovery in domestic travel demand, but continued weakness in foreign demandAnnual report

    「Although the environment surrounding our core travel business is changing rapidly due to the spread of COVID-19 and other factors, domestic guest nights in December 2021 increased 32.4% year on year to 39.78 million, while foreign guest nights fell 42.2% to 320,000, both preliminary figures.」

    While domestic guest nights recovered year on year, foreign guest nights fell 42.2%, and weak inbound demand continued.
  11. FY2022-Q1Recovery driven by the Olympics and a decline in infectionsAnnual report

    「Although the Consumer Business continued to be affected by the spread of COVID-19 and the intermittent issuance of states of emergency, demand generated by the Tokyo Olympics and a decline in infections in the latter half of the quarter led both our company and its subsidiaries toward recovery. Segment revenue increased 21.8% year on year to ¥9,073,192 thousand, and segment profit increased 80.0% to ¥396,921 thousand, resulting in higher revenue and profit year on year.」

    Although the effects of COVID-19 and the states of emergency continued, Consumer Business revenue and profit increased year on year, driven by demand generated by the Tokyo Olympics and a decline in infections.
  12. FY2021Sharp decline in annual demand and monthly recoveryAnnual report

    「Domestic guest nights in fiscal 2020 totaled 331.65 million, down 44.3% year on year. Of this total, Japanese guest nights were 311.31 million, down 35.2%, and foreign guest nights were 20.35 million, down 82.4%, resulting in a substantial overall decline in domestic guest nights. Meanwhile, in June 2021 alone, domestic guest nights increased 37.6% year on year to 19.57 million, while foreign guest nights increased 44.4% to 260,000, both preliminary figures, indicating signs of recovery from the prior year.」

    Although domestic and foreign accommodation demand and the number of inbound visitors declined substantially in fiscal 2020, domestic guest nights and foreign guest nights increased year on year in June 2021 alone, indicating signs of recovery.
  13. FY2021-Q3Signs of recovery after the sharp declineAnnual report

    「Domestic guest nights in fiscal 2020 totaled 304.8 million, down 48.9% year on year. Of this total, Japanese guest nights were 286.77 million, down 40.3%, and foreign guest nights were 18.03 million, down 84.4%. Although the environment surrounding our core travel business is changing rapidly due to the recent spread of COVID-19 and other factors, total guest nights in March 2021 were 27.26 million, a preliminary figure up 13.9% year on year, indicating signs of recovery from the prior year.」

    Although domestic and foreign accommodation demand declined substantially in fiscal 2020, total guest nights in March 2021 increased 13.9% year on year, indicating signs of recovery.
  14. FY2021-Q2Recovery continues amid declining demandAnnual report

    「Meanwhile, amid the ongoing spread of COVID-19, total guest nights in December 2020 were 29.25 million, a preliminary figure down 37.9% year on year. Although recovery was evident compared with the second half of the previous fiscal year, when a state of emergency was declared, the figure remained substantially below the prior year.」

    Total guest nights were 29.25 million in December 2020, down 37.9% year on year. Although recovery was evident after the period covered by the state of emergency, the figure remained below the prior year.
  15. FY2021-Q1Recovery underway, but still below the prior yearAnnual report

    「Meanwhile, amid the ongoing spread of COVID-19, total guest nights in September 2020 were 25.55 million, a preliminary figure down 47.6% year on year. Although recovery was evident compared with the second half of the previous fiscal year, when a state of emergency was declared, the figure remained substantially below the prior year.」

    While domestic guest nights and the number of inbound visitors increased in fiscal 2019, total guest nights in September 2020 fell 47.6% year on year. Although demand recovered from the period covered by the state of emergency, inbound and accommodation demand remained substantially below the prior year.
  16. FY2020Reversal in inbound tourism demand statisticsAnnual report

    「Meanwhile, in June 2020 alone, the number of domestic guest nights fell 69.6% year on year to 13.94 million, while foreign guest nights fell 98.2% to 180,000, both preliminary figures, due to the spread of COVID-19. Overall, the decline was substantial.」

    The disclosure reports a sharp decline in June 2020 due to the impact of COVID-19, following the increase in inbound and domestic travel demand recorded in fiscal 2019, which had previously been trending upward.
  17. FY2020-Q2RestatedAnnual report

    「Regarding the business environment surrounding the Group, according to the government's Lodging Travel Statistics Survey Report (final figures), the number of domestic guest nights in fiscal 2018 was 538.00 million, up 5.6% year on year. Of this total, guest nights by Japanese travelers were 443.73 million (103.2% year on year), while guest nights by foreign travelers were 94.28 million (118.3% year on year), indicating an upward trend in domestic travel by foreign visitors. According to a press release by the Japan National Tourism Organization (JNTO), the number of international visitors to Japan in fiscal 2018 reached 31.19 million, exceeding the previous year's record and up 108.7% year on year.」

    The number of domestic guest nights, foreign guest nights, and international visitors to Japan in fiscal 2018 continues to be presented as part of the business environment.
  18. FY2020-Q1RestatedAnnual report

    「According to the Japan Tourism Agency's Lodging Travel Statistics Survey Report (final figures), the number of domestic guest nights in fiscal 2018 was 538.00 million, up 5.6% year on year. Of this total, guest nights by Japanese travelers were 443.73 million (103.2% year on year), while guest nights by foreign travelers were 94.28 million (118.3% year on year), indicating an upward trend in domestic travel by foreign visitors. According to a press release by the Japan National Tourism Organization (JNTO), the number of international visitors to Japan in fiscal 2018 reached 31.19 million, exceeding the previous year's record and up 108.7% year on year.」

    The number of domestic guest nights, foreign guest nights, and international visitors to Japan in fiscal 2018 is presented as the latest business environment, with the continued expansion of inbound tourism demand explained.
  19. FY2019-Q3RestatedAnnual report

    「Regarding the business environment surrounding the Group, according to the government's Lodging Travel Statistics Survey Report (preliminary figures), the number of domestic guest nights in fiscal 2018 was 509.02 million, down 0.1% year on year. Of this total, guest nights by Japanese travelers were 420.43 million (down 2.2% year on year), while guest nights by foreign travelers were 88.59 million (up 11.2% year on year), indicating an upward trend in domestic travel by foreign visitors. According to a press release by the Japan National Tourism Organization (JNTO), the number of international visitors to Japan in fiscal 2018 reached a record 31.192 million, up 8.7% year on year.」

    The Group has reiterated the latest statistics indicating expanding inbound tourism demand, including 88.59 million foreign guest nights and 31.192 million international visitors to Japan. Meanwhile, domestic guest nights declined 0.1% year on year and guest nights by Japanese travelers declined 2.2%.
  20. FY2019-Q2RestatedAnnual report

    「According to the government's Lodging Travel Statistics Survey Report (final figures), the number of domestic guest nights in fiscal 2017 was 509.60 million, up 3.5% year on year. Of this total, guest nights by Japanese travelers were 429.91 million (101.6% year on year), while guest nights by foreign travelers were 79.69 million (114.8% year on year), indicating an upward trend in domestic travel by foreign visitors. According to a press release by the Japan National Tourism Organization (JNTO), the number of international visitors to Japan in fiscal 2017 reached 28.69 million, more than 4.3 million above the previous year's record and up 119.3% year on year.」

    The Group continues to cite statistics such as 79.69 million foreign guest nights and 28.69 million international visitors to Japan as part of its business environment, indicating expanding inbound and domestic travel demand.
  21. FY2019-Q1RestatedAnnual report

    「Regarding the business environment surrounding the Group, according to the government's Lodging Travel Statistics Survey Report (final figures), the number of domestic guest nights in fiscal 2017 was 509.60 million, up 3.5% year on year. Of this total, guest nights by Japanese travelers were 429.91 million (101.6% year on year), while guest nights by foreign travelers were 79.69 million (114.8% year on year), indicating an upward trend in domestic travel by foreign visitors. According to a press release by the Japan National Tourism Organization (JNTO), the number of international visitors to Japan in fiscal 2017 reached 28.69 million, more than 4.3 million above the previous year's record and up 119.3% year on year.」

    The Group has reiterated statistics indicating expanding inbound and domestic travel demand, including 79.69 million foreign guest nights and 28.69 million international visitors to Japan.
  22. FY2018RestatedAnnual report

    「The number of domestic guest nights in fiscal 2017 was 509.60 million, up 3.5% year on year. Of this total, guest nights by Japanese travelers were 429.91 million (101.6% year on year), while guest nights by foreign travelers were 79.69 million (114.8% year on year), indicating an upward trend in domestic travel by foreign visitors. The number of international visitors to Japan in fiscal 2017 reached 28.69 million, more than 4.3 million above the previous year's record and up 119.3% year on year.」

    The Group continues to cite the expansion of inbound travel by international visitors and foreign guest-night demand as part of its business environment.
  23. FY2018-Q3RestatedAnnual report

    「The mobile internet sector, including the growing number of smartphones and tablet devices, continues to expand and increase its presence. Against this backdrop, as a "Global OTA" company, the Group has worked to expand its business by improving the convenience of the comparison and booking website "skyticket" for travel products such as airline tickets, enhancing its services, and acquiring new users.」

    The Group has reaffirmed its previous policy of treating the expansion of mobile internet and inbound and domestic travel demand as its business environment and enhancing skyticket.
  24. FY2018-Q2RestatedAnnual report

    「According to the government's Lodging Travel Statistics Survey Report, the number of domestic guest nights in fiscal 2016 was 492.49 million, down 2.3% year on year. Of this total, guest nights by Japanese travelers were 423.10 million (96.5% year on year), while guest nights by foreign travelers were 69.39 million (105.8% year on year), indicating an upward trend in domestic travel by foreign visitors. According to a press release by the Japan National Tourism Organization (JNTO), the number of international visitors to Japan in fiscal 2016 reached 24.03 million, more than 4.3 million above the previous year's record and up 121.8% year on year.」

    The upward trend in foreign guest nights and the 24.03 million international visitors to Japan are reiterated as evidence of expanding inbound tourism demand.
  25. FY2018-Q1RestatedAnnual report

    「According to the government's Lodging Travel Statistics Survey Report, the number of domestic guest nights in fiscal 2016 was 492.49 million, down 2.3% year on year. Of this total, guest nights by Japanese travelers were 423.10 million (96.5% year on year), while guest nights by foreign travelers were 69.39 million (105.8% year on year), indicating an upward trend in domestic travel by foreign visitors. According to a press release by the Japan National Tourism Organization (JNTO), the number of international visitors to Japan in fiscal 2016 reached 24.03 million, more than 4.3 million above the previous year's record and up 121.8% year on year.」

    The upward trend in foreign guest nights and the 24.03 million international visitors to Japan are reiterated as evidence of expanding inbound tourism demand.
  26. FY2017-Q3RestatedAnnual report

    「According to the Japan Tourism Agency's Lodging Travel Statistics Survey Report (fiscal 2016 annual figures, preliminary), the number of domestic guest nights in fiscal 2016 was 494.18 million, down 2.0% year on year. Of this total, guest nights by Japanese travelers were 423.30 million (96.5% year on year), while guest nights by foreign travelers were 70.88 million (108.0% year on year), the highest level since the survey began. According to a press release by the Japan National Tourism Organization (JNTO), the number of international visitors to Japan in fiscal 2016 reached 24.03 million, more than 4.3 million above the previous year's record and up 121.8% year on year.」

    The record-high number of foreign guest nights since the survey began and the 24.03 million international visitors to Japan are reiterated as evidence of the expansion of inbound tourism demand.
  27. FY2017-Q2RestatedAnnual report

    「According to the Japan Tourism Agency's Lodging Travel Statistics Survey Report, the number of domestic guest nights in fiscal 2015 was 504.08 million, up 106.5% year on year. Of this total, guest nights by Japanese travelers were 438.46 million (102.3% year on year), while guest nights by foreign travelers were 65.61 million (146.4% year on year), indicating a significant upward trend in domestic travel by foreign visitors. According to a press release by the Japan National Tourism Organization (JNTO), the number of international visitors to Japan in fiscal 2015 reached a record 19.73 million, more than 6 million above the previous year's record and up 147.1% year on year.」

    The increase in foreign guest nights and international visitors to Japan has been reiterated using specific statistics.
  28. FY2017-Q1RestatedAnnual report

    「According to the government's Lodging Travel Statistics Survey, the number of domestic guest nights in fiscal 2015 was 504.08 million, up 106.5% year on year. Of this total, guest nights by Japanese travelers were 438.46 million (102.3% year on year), while guest nights by foreign travelers were 65.61 million (146.4% year on year), indicating an upward trend in domestic travel by foreign visitors. According to a press release by the Japan National Tourism Organization (JNTO), the number of international visitors to Japan in fiscal 2015 reached a record 19.73 million, more than 6 million above the previous year's record and up 147.1% year on year.」

    The increase in international visitors to Japan and foreign guest-night demand has been reiterated using specific statistics.
  29. FY2016First statedAnnual report

    「In connection with the Japanese government's "Cool Japan strategy," the internationalization of Haneda Airport and efforts to attract visitors to Japan are being promoted. It has also been decided that the Tokyo Olympics will be held in 2020. As a result, the number of international visitors to Japan is expected to increase, while travel to and from Japan by individuals and business travelers is expected to become more active than ever.」

    The Group views inbound travel and mobility demand associated with the 2020 Tokyo Olympics and other events as a business opportunity.
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"Transition to a Global OTA Company" moved the same way as this thread, in the same document, in 2 of its 29 moves.

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  1. ★This thread
  2. 1Transition to a Global OTA Company2×
  3. 2Overseas Business Expansion2×
  4. 3Decline in Travel Demand Due to Infectious Diseases, Economic Conditions, Disasters and Other Factors2×
  5. 4Expansion of Online and Offline Businesses Through the Acquisition of Operating Companies2×
  6. 5Sustained Growth in Operating Revenue2×
  7. 6Concentrating Management Resources on Travel and Streamlining Non-Travel Businesses2×

★ is this thread; numbers match the list above. The number on a line is how many documents both moved the same way in; lines between the other threads count the documents they moved together in too. Threads that move together often sit closer.

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Response to the Cool Japan Strategy and the Tokyo Olympics | Adventure,Inc. (6030) | Komori