Impact of Changes to Google’s Search Algorithm on Rankings and Website Traffic
First written in FY2021-Q1. 1 of 5 entries say "Worsened", first in FY2021-Q2. Latest entry: FY2022-Q2.
The whole theme swung hardest in 2025: 10 of 27 companies on the "Worse" side.
5 other companies' latest entry also says "Dropped".
- FY2022-Q2DroppedAnnual report
「As a result, monthly site visitors in September 2021 were 11.41 million, up 11.5% year on year,」
The quarterly description of monthly site visitors no longer mentions declines in search rankings due to changes to Google's search algorithm, and visitor numbers increased year on year. - FY2021MitigatedAnnual report
「As a result, due to the impact of declines in search rankings and other effects resulting from changes to Google's search algorithm, monthly site visitors in March 2021 were 11.72 million, down 0.8% year on year.」
The impact of the search algorithm change continued to be cited, but the year-on-year decline in visitor numbers narrowed from 6.4% in December 2020 to 0.8%. - FY2021-Q3Continued impact of the search algorithm change, with a narrower decline in visitor numbersAnnual report
「Due to the impact of declines in search rankings and other effects resulting from changes to Google's search algorithm, monthly site visitors in December 2020 were 11.91 million, down 6.4% year on year.」
The impact of the search algorithm change continued, but the year-on-year decline in visitor numbers narrowed from 26.4% and 33.3% to 6.4%. - FY2021-Q2WorsenedAnnual report
「Due to the impact of declines in search rankings and other effects resulting from changes to Google's search algorithm, monthly site visitors in September 2020 were 10.23 million, down 33.3% year on year.」
The impact of the decline in search rankings resulting from changes to the search algorithm continued, and the year-on-year decline in visitor numbers widened from 26.4% to 33.3%. - FY2021-Q1First statedAnnual report
「Due to the impact of declines in search rankings and other effects resulting from changes to Google's search algorithm, monthly site visitors in June 2020 were 10.12 million, down 26.4% year on year.」
The decline in search rankings resulting from changes to the search algorithm is described in connection with the actual decline in visitor numbers.