Building the Miura brand ahead of its 60th anniversary
First written in FY2019-Q3. 2 of 4 entries say "Restated". Latest entry: FY2020.
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- FY2020RestatedAnnual report
「In terms of profit, expenses for the 60th anniversary fair and personnel costs increased, but the effect of higher sales resulted in higher profit.」
Expenses related to the 60th anniversary fair were incurred, and the implementation of brand initiatives for the 60th anniversary continued. - FY2020-Q3RestatedAnnual report
「In terms of profit, expenses for the 60th anniversary fair and personnel costs increased, but the effect of higher sales resulted in higher profit.」
Expenses related to the 60th anniversary fair continued to be incurred, and the implementation of brand initiatives for the 60th anniversary remained ongoing. - FY2020-Q2AdvancedAnnual report
「In terms of profit, expenses for the 60th anniversary fair and personnel costs increased, but the effect of higher sales resulted in higher profit.」
Expenses were incurred in connection with the 60th anniversary fair, advancing the previously planned brand activities for the 60th anniversary into specific initiatives. - FY2019-Q3First statedAnnual report
「As we approached the 60th anniversary of our establishment on 1 May 2019, we began a new advertising campaign in October 2018 featuring the slogan, "Is there love in that inspiration?" We aim to build a Miura brand that is loved and chosen by everyone by having all employees demonstrate this slogan through their actions.」
A new advertising campaign was launched to mark the 60th anniversary of the company's establishment, with the aim of building a Miura brand that is loved and chosen through the actions of all employees.