Earnings pressure from advertising and promotional expenses
First written in FY2019-Q3. 1 of 3 entries say "Restated". Latest entry: FY2020.
The whole theme swung hardest in 2025: 6 of 16 companies on the "Worse" side.
1 other company's latest entry also says "Dropped".
- FY2020DroppedAnnual reportThe full-year earnings analysis does not identify advertising and promotional expenses as a factor behind the decline in operating profit.
- FY2019RestatedAnnual report
「In terms of earnings, although rigorous expense management resulted in performance exceeding the forecast, operating profit fell 21.5% year on year to ¥439 million (¥560 million in the same period of the previous year) due to advertising and promotional expenses, capital investment-related expenses and the impact of higher personnel expenses.」
Advertising and promotional expenses continued to be cited as a factor behind the decline in full-year operating profit, alongside capital investment-related expenses and higher personnel expenses. - FY2019-Q3First statedAnnual report
「In terms of earnings, operating profit fell 36.7% year on year to ¥249 million (¥394 million in the same period of the previous year) due to advertising and promotional expenses, capital investment-related expenses and the impact of higher personnel expenses.」
Advertising and promotional expenses were identified for the first time as an actual factor behind the decline in operating profit, alongside capital investment-related expenses and higher personnel expenses.