Risk of impairment of GROHE brand value
First written in FY2021. 1 of 2 entries say "Mitigated", first in FY2026. Latest entry: FY2026.
The whole theme swung hardest in 2019: 2 of 6 companies on the "Worse" side.
1 other company's latest entry also says "Mitigated".
- FY2026MitigatedAnnual report
「Although economic recovery remains sluggish across Europe, we are expanding our market share in the high-end category by strengthening the GROHE brand.」
Explained the strengthening of the GROHE brand and its growing share in the high-end category, showing the response to and results of measures addressing the risk of brand value impairment. - FY2021First statedAnnual report
「However, if implementing these measures makes it impossible to maintain recognition of the intended signature elements in regions with diverse cultural backgrounds, and the value of the GROHE brand, which has been maintained by our consolidated subsidiary LIXIL Europe S.à r.l., is impaired, resulting in slower sales growth or lower margins, the goodwill recognized by the Group may be subject to impairment losses.」
For the first time, separately disclosed the risks specific to GROHE’s expansion in emerging markets, including pricing responses and adaptation to region-specific needs, which could affect brand value, sales growth, margins, and goodwill.