Advancing branding to increase penetration of the Corona brand
First written in FY2019. 8 of 11 entries say "Restated". Latest entry: FY2022-Q3.
No other company in this theme has enough history to compare yet.
- FY2022-Q3RestatedAnnual report
「As part of its functional strategy, the company advanced initiatives to strengthen its brand, including launching the special website “CORONA Kaiteki LABO” as a platform for communicating its thinking and approach to products and manufacturing.」
The company continues brand-strengthening initiatives, including the launch of the special website “CORONA Kaiteki LABO.” - FY2022-Q2RestatedAnnual report
「As part of its functional strategy, the company advanced initiatives to strengthen its brand, including launching the special website “CORONA Kaiteki LABO” as a platform for communicating its thinking and approach to products and manufacturing.」
The company continues brand-strengthening initiatives, including the launch of the special website “CORONA Kaiteki LABO.” - FY2022-Q1AdvancedAnnual report
「As part of its functional strategy, the company advanced initiatives to strengthen its brand, including launching the special website “CORONA Kaiteki LABO” as a platform for communicating its thinking and approach to products and manufacturing.」
As a specific brand-building initiative, the company launched the special website “CORONA Kaiteki LABO” to communicate its approach to products and manufacturing. - FY2021RestatedAnnual report
「The functional strategy includes brand-building initiatives and strengthening customer touchpoints.」
The company continues brand-building initiatives to strengthen awareness of the CORONA brand as part of its functional strategy. - FY2021-Q3RestatedAnnual report
「Under its functional strategy, the company promoted branding and strengthened customer touchpoints, improved the productivity of administrative and support functions, optimized logistics and delivery functions, and advanced organizational development and human resources initiatives supporting these activities.」
The company continues its functional strategy, including brand-building initiatives. - FY2021-Q2RestatedAnnual report
「Under its functional strategy, the company promoted branding and strengthened customer touchpoints, improved the productivity of administrative and support functions, optimized logistics and delivery functions, and advanced organizational development and human resources initiatives supporting these activities.」
The company continues its functional strategy, including brand-building initiatives. - FY2021-Q1RestatedAnnual report
「Under its functional strategy, the company promoted branding and strengthened customer touchpoints, improved the productivity of administrative and support functions, optimized logistics and delivery functions, and advanced organizational development and human resources initiatives supporting these activities.」
The company continues its functional strategy, including brand-building initiatives, under the Eighth Medium-Term Management Plan. - FY2020-Q3RestatedAnnual report
「The company also pursued brand-building initiatives, including the newly established brand slogan, “Let’s create the next comfort. CORONA.”」
The company continues brand-building initiatives, including establishing the brand slogan, as part of its functional strategy. - FY2020-Q2AdvancedAnnual report
「The company also pursued brand-building initiatives, including the newly established brand slogan, “Let’s create the next comfort. CORONA.”」
As a specific milestone in its brand-building initiatives, the company newly established the brand slogan, “Let’s create the next comfort. CORONA.” - FY2020-Q1RestatedAnnual report
「Under its functional strategies, the Company advanced branding, strengthened customer touchpoints, improved productivity in administrative and indirect operations, and optimized logistics and delivery functions, while also working to develop the organization and talent supporting these activities.」
The company is advancing initiatives as part of its functional strategy concerning brand-building, which first appeared in the Eighth Medium-Term Management Plan. - FY2019First statedAnnual report
「● Brand-building initiatives to strengthen awareness of the CORONA brand」
As a functional strategy under the Eighth Medium-Term Management Plan, initiatives to strengthen awareness of the CORONA brand, built on its heating brand, were presented independently for the first time.