Announced details
Food service, ramen restaurants and tsukemen restaurants
魁力屋 sales at all stores: 124.0% of the previous year’s October sales; existing-store sales: 111.9%. 三田製麺所 sales at all stores: 101.2%; existing-store sales: 100.2%.
247 domestic stores as of the end of October 2026
Kyoto Prefecture, Hiroshima Prefecture, Tochigi Prefecture, Nagano Prefecture, Hyogo Prefecture, Osaka Prefecture, Fukushima Prefecture, Kanagawa Prefecture and other areas
October sales at 魁力屋 company-operated stores were ¥1.27 billion, and sales at 三田製麺所 company-operated stores were ¥440 million. Both exceeded the previous year’s October sales.
The company does not address Contract Value / Offering price.
| Item | Details |
|---|---|
| Names of Products / Services Covered | 京都北白川ラーメン魁力屋 (Kyoto Kita-Shirakawa Ramen restaurant chain), つけ麺専門店 三田製麺所 (Tsukemen specialty restaurant), Garlic pork-back-fat soy sauce ramen, Rich chicken paitan ramen, Free extra-serving campaign for the yakimeshi set meal, Official app: Triple visit-point campaign, Rich niboshi dipping noodles, Black bonito soy sauce tsukesoba, Rich niboshi Chinese noodles |
| Launch date | October 2026 (products launched during the month and October results) |
| Applicable area | Food service, ramen restaurants and tsukemen restaurants |
| Location | Kyoto Prefecture, Hiroshima Prefecture, Tochigi Prefecture, Nagano Prefecture, Hyogo Prefecture, Osaka Prefecture, Fukushima Prefecture, Kanagawa Prefecture and other areas |
| Location scale | 247 domestic stores at the end of October 2026 (魁力屋: 196 stores; 三田製麺所: 51 stores) |
| Quantitative Effects | 魁力屋 sales at all stores: 124.0% of the previous year’s October sales; existing-store sales: 111.9%. 三田製麺所 sales at all stores: 101.2%; existing-store sales: 100.2%. |
| Usage history | 247 domestic stores as of the end of October 2026 |
| Impact on Business Performance | October sales at 魁力屋 company-operated stores were ¥1.27 billion, and sales at 三田製麺所 company-operated stores were ¥440 million. Both exceeded the previous year’s October sales. |
Items this document does not state (10)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.At 魁力屋, sales of limited-time products and promotional campaigns were well received, while at 三田製麺所, limited-time products were well received.