Centralizing customer needs information and expanding sales through a customer-based sales structure
First written in FY2018. 3 of 4 entries say "Advanced", first in FY2020. Latest entry: FY2026.
3 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「During the current medium-term management plan period, for automotive springs, the Company will further advance structural reforms, including the rebuilding of its North American subsidiary and optimization of its Chinese subsidiary, while seeking to expand orders by shortening development lead times through the use of digital tools and deploying next-generation lightweight technologies.」
Coordination between sales and product development has taken concrete form in expanding orders by shortening development lead times through digital tools and deploying next-generation lightweight technologies. - FY2023AdvancedAnnual report
「The Company will strengthen the earnings capacity of its core businesses by reducing manufacturing costs through factory DX and improving customer satisfaction through the promotion of sales-related DX.」
The Company incorporated sales and manufacturing DX into measures to improve customer satisfaction and reduce manufacturing costs, thereby strengthening the earnings capacity of its core businesses. - FY2020AdvancedAnnual report
「In addition, the Company established a Sales Strategy Office to strengthen its marketing capabilities and develop products suited to customer needs in a timely manner.」
In addition to the existing initiative of centralizing customer needs information through customer-based sales, the Company established a Sales Strategy Office, giving concrete form to coordination between marketing and product development. - FY2018First statedAnnual report
「With the establishment of the Sales Headquarters, we are reorganizing the sales organization from a product-based vertical structure to one organized by customer, centralizing customer-needs information and expanding sales through synergies.」
The Company established a Sales Headquarters and clearly announced for the first time a measure to shift from a product-based, vertically segmented sales structure to a customer-based structure, with the aim of centralizing customer needs information and expanding sales.