Reputational Risk Arising from Unfounded Rumors and Malicious Reputational Attacks
First written in FY2025. 1 of 2 entries say "Worsened", first in FY2026. Latest entry: FY2026.
Human Technologies moved to the "Worse" side of this theme in 2026, 6 years after the typical company in this theme (2020).
The whole theme swung hardest in 2026: 3 of 26 companies on the "Worse" side.
2 other companies' latest entry also says "Worsened".
- FY2026WorsenedAnnual report
「If information circulated on social media or the internet, false information or deepfakes generated using generative AI were disseminated, or unfounded rumors or malicious reviews were spread, our group’s social credibility could be damaged rapidly and extensively, affecting results through customer losses, difficulty acquiring new contracts and adverse effects on recruitment.」
Expands the media and methods of reputational risk to social media, generative AI and deepfakes, and specifies impacts on customers, contracts and recruitment. - FY2025First statedAnnual report
「If unfounded rumors or malicious reviews concerning our group’s services or officers and employees were circulated, our group’s social credibility could be damaged, affecting results.」
Newly discloses the possibility that reputational damage involving services or personnel could affect results.