Expansion of long-term, low-monthly-payment car leasing plans
First written in FY2023. 1 of 4 entries say "Advanced", first in FY2024. Latest entry: 2026-04-21.
No other company in this theme has enough history to compare yet.
- 2026-04-21ReframedOther Disclosures
「The market has historically been divided between “long-term leases” and “short-term rentals.” By optimizing the resources of both companies, we will quickly enter the gap for medium-term contracts of 1–2 years at competitive prices.」
In addition to its existing long-term contract products, the company launched a medium-term product with a two-year contract and the option to cancel midway after 12 months, broadening its range of car-lease terms. - FY2025-H1RestatedAnnual report
「In addition to a Japan-leading low-price structure allowing customers to own a personal vehicle from the ¥10,000s per month, we maximize LTV by offering flexible contract periods of 1 to 11 years and allowing customers to select, for a fixed fee, ancillary services suited to their lifestyles, including vehicle inspections, taxes, maintenance, auto insurance and breakdown warranties.」
Continues its long-term product design combining monthly fees, 1-to-11-year contract periods and fixed-fee services. - FY2024AdvancedAnnual report
「The average contract period for new customers during the fiscal year was 9.1 years, confirming that long-term contracts are the core offering. The average customer churn rate (Note 4) remained low at 0.22%, and the business model of accumulating monthly revenue continued.」
The average contract period for new customers lengthened to 9.1 years from 8.8 years previously, quantitatively demonstrating the long-term contract structure. - FY2023First statedAnnual report
「We offer plans ranging from relatively short contract periods to long-term plans of up to 11 years to meet the needs of a wide range of customers.」
Offers products with contract periods of up to 11 years.