Promoting Price Understanding Through a Special Feature on “Reproduction Prices”
First written in FY2026-H1. . Latest entry: FY2026-H1.
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- FY2026-H1First statedAnnual report
「We also used the marketplace connecting producers and consumers directly to run a “Reproduction Price” feature explaining the background to cost increases and the reasons for price revisions. The feature gave producers an opportunity to communicate directly with consumers about conditions at production sites and the reasons for price revisions, proposing a new approach to product selection in which consumers learn and understand the background to prices before purchasing products.」
The company used its direct producer-consumer marketplace to explain the background to cost increases and price revisions and promote understanding of prices. - 2026-05-20First statedOther Disclosures
「This initiative makes producers’ cost structures and the thought they put into their food visible on Pokémaru, providing a mechanism through which consumers can purchase with confidence.」
The company opened a dedicated page where producers can directly explain their production costs and the reasons for price revisions to consumers, and began an initiative encouraging price setting that reflects production costs and product selection based on that background.