Announced details
Rural immersion programs for parents and children, agricultural and fishing experiences, nature experiences, food education, workations, and creating a population with ties to local communities
In a post-program survey, 90% of all respondents said they wanted to visit the producers again or recommend the program to other parents of elementary school children
Cumulative total of 514 households (through summer 2025)
Certificate of Activities Contributing to the Revitalization of Rural Areas, FY2025
Ministry of Agriculture, Forestry and Fisheries
Hokkaido (southern Hokkaido), Aomori, Iwate, Chiba (Choshi), Nagano, Wakayama, Hiroshima (Setouchi), Fukuoka (Kaho Alps), and Nagasaki
Basic travel price for 1 family (1 adult and 1 child): ¥257,000–¥312,000 (including tax)
The company does not address Contract Value / Impact on Business Performance.
Ministry of Education, Culture, Sports, Science and Technology, “Report on the Results of the FY2020 Survey and Research on Experiential Activities for Youth” (September 2021)
| Item | Details |
|---|---|
| Names of Products / Services Covered | Pokemaru Parent-Child Regional Study Abroad, Pocket Marche (local produce marketplace) |
| Offering price | Basic travel price for 1 family (1 adult and 1 child): ¥257,000–¥312,000 (including tax) |
| Launch date | Scheduled to run from 19 July 2026 (Sunday) to 22 August 2026 (Saturday). Applications opened on 23 March 2026. |
| Applicable area | Rural immersion programs for parents and children, agricultural and fishing experiences, nature experiences, food education, workations, and creating a population with ties to local communities |
| Award/certification name | Certificate of Activities Contributing to the Revitalization of Rural Areas, FY2025 |
| Awarding / certifying body | Ministry of Agriculture, Forestry and Fisheries |
| Location | Hokkaido (southern Hokkaido), Aomori, Iwate, Chiba (Choshi), Nagano, Wakayama, Hiroshima (Setouchi), Fukuoka (Kaho Alps), and Nagasaki |
| Location scale | 9 regions across Japan, with 5 six-night, seven-day sessions |
| Quantitative Effects | In a post-program survey, 90% of all respondents said they wanted to visit the producers again or recommend the program to other parents of elementary school children |
| Usage history | Cumulative total of 514 households (through summer 2025) |
| Source | Ministry of Education, Culture, Sports, Science and Technology, “Report on the Results of the FY2020 Survey and Research on Experiential Activities for Youth” (September 2021) |
Items this document does not state (7)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.The program is intended to provide urban parents and children with opportunities to experience the nature, culture and food of rural areas over an extended period and to create a population with ties to those communities. As an initiative certified by the Ministry of Agriculture, Forestry and Fisheries, the company also aims to accelerate activities that generate new vitality in local communities.