Announced details
Direct-from-producer e-commerce, accommodation and travel, rural exchange programs, hometown tax donations, regional recovery, children's spaces and sports, agricultural labor shortages, and carbon credits
The company purchased 58.0 t-CO₂e against GHG emissions of 55.9 t-CO₂e, achieving carbon neutrality. NOTOMORI recorded 163,533 visitors, and NOTO COMPLEX PLAYGROUND recorded 1,132 users in total.
Approximately 900,000 registered users as of April 2025 and approximately 9,000 registered producers. NOTOMORI recorded 163,533 visitors in total from November 2024 to December 2025, while NOTO COMPLEX PLAYGROUND recorded 1,132 users in total, including 408 unique users, from November to December 2025.
The company has a business partnership with Timee and collaborates with Green Carbon Co., Ltd.'s rice-farming consortium. It jointly established General Incorporated Association NOTO PLAYGROUND with 3 organizations in Ishikawa Prefecture. Donations from Rock Unit COMPLEX were used. Hiroyuki Takahashi (高橋 博之) is an expert member of the Cabinet Secretariat.
Green Carbon Co., Ltd. operates a rice-farming consortium with expertise in applying for J-Credits. Details such as the locations, capital and years of establishment of the other counterparties are not disclosed.
J-Credit Scheme AG-005 (FY2024 crop)
J-Credit Scheme (government certification)
Patent No. 7442831 (Pokemaru Hometown Tax Donation). The certification registration number and expiration date are not disclosed.
NOTOMORI is located inside Noto Satoyama Airport, NOTO COMPLEX PLAYGROUND is in Wajima, Ishikawa Prefecture, and the farms participating in the carbon credit project are in Ishikawa Prefecture.
The company states that these activities contribute to social impact and corporate growth. The impact of individual initiatives on sales and profit is not disclosed.
The company does not address Contract Value / Offering price.
National Institute of Population and Social Security Research, Ministry of Internal Affairs and Communications, Ministry of Agriculture, Forestry and Fisheries, Cabinet Secretariat's Council for the Creation of New Regional Economies and Living Environments, Basic Policy on Economic and Fiscal Management and Reform 2025, and the GHG Protocol of WRI and WBCSD
| Item | Details |
|---|---|
| Names of Products / Services Covered | Pocket Marche (local produce marketplace), STAY JAPAN, Pokemaru Parent-Child Regional Study Abroad, Pokemaru Hometown Tax Donation, Taberu Tsushin (Food Newsletter), NOTOMORI, NOTO COMPLEX PLAYGROUND, タイミー |
| Counterparty | タイミー, Green Carbon Co., Ltd., Rock Unit COMPLEX, 3 organizations in Ishikawa Prefecture, Cabinet Secretariat, Council for the Creation of New Regional Economies and Living Environments |
| Counterparty overview | Green Carbon Co., Ltd. operates a rice-farming consortium with expertise in applying for J-Credits. Details such as the locations, capital and years of establishment of the other counterparties are not disclosed. |
| Relationship with the Company | The company has a business partnership with Timee and collaborates with Green Carbon Co., Ltd.'s rice-farming consortium. It jointly established General Incorporated Association NOTO PLAYGROUND with 3 organizations in Ishikawa Prefecture. Donations from Rock Unit COMPLEX were used. Hiroyuki Takahashi (高橋 博之) is an expert member of the Cabinet Secretariat. |
| Launch date | NOTOMORI opened in November 2024 (actual), NOTO COMPLEX PLAYGROUND opened on 1 November 2025 (actual), the start date for support using Timee is unknown, and STAY JAPAN began as a new business in April 2025. |
| Applicable area | Direct-from-producer e-commerce, accommodation and travel, rural exchange programs, hometown tax donations, regional recovery, children's spaces and sports, agricultural labor shortages, and carbon credits |
| Award/certification name | J-Credit Scheme AG-005 (FY2024 crop) |
| Awarding / certifying body | J-Credit Scheme (government certification) |
| Registration number and expiry date | Patent No. 7442831 (Pokemaru Hometown Tax Donation). The certification registration number and expiration date are not disclosed. |
| Location | NOTOMORI is located inside Noto Satoyama Airport, NOTO COMPLEX PLAYGROUND is in Wajima, Ishikawa Prefecture, and the farms participating in the carbon credit project are in Ishikawa Prefecture. |
| Location scale | NOTOMORI recorded 163,533 visitors in total, operated for 416 days, and held 172 events. NOTO COMPLEX PLAYGROUND has 3 areas for 3x3 basketball, skateboarding and dance. |
| Quantitative Effects | The company purchased 58.0 t-CO₂e against GHG emissions of 55.9 t-CO₂e, achieving carbon neutrality. NOTOMORI recorded 163,533 visitors, and NOTO COMPLEX PLAYGROUND recorded 1,132 users in total. |
| Usage history | Approximately 900,000 registered users as of April 2025 and approximately 9,000 registered producers. NOTOMORI recorded 163,533 visitors in total from November 2024 to December 2025, while NOTO COMPLEX PLAYGROUND recorded 1,132 users in total, including 408 unique users, from November to December 2025. |
| Impact on Business Performance | The company states that these activities contribute to social impact and corporate growth. The impact of individual initiatives on sales and profit is not disclosed. |
| Source | National Institute of Population and Social Security Research, Ministry of Internal Affairs and Communications, Ministry of Agriculture, Forestry and Fisheries, Cabinet Secretariat's Council for the Creation of New Regional Economies and Living Environments, Basic Policy on Economic and Fiscal Management and Reform 2025, and the GHG Protocol of WRI and WBCSD |
Items this document does not state (3)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.Because the company considers it important, alongside financial statement disclosure, to measure and disclose the extent to which, and the ways in which, it has helped bridge the divide between urban and rural areas. This report covers the positive and negative impacts of business activities, the impacts of non-business activities, and social capital and assets.